The Press
:Online
Proving that native advertising can travel just about anywhere, Golf Digest is launching its first native Web ad that will use Adobe's data to track the social conversation around next…
Longreads, the website that collects high-quality, long-form journalism and fiction, has signed its first deal with The Atlantic, an outlet already well known for its own long-form content. Beginning later this…
Condé Nast Media Group chief marketing officer Lou Cona has been promoted to president and chief revenue officer of the group, which oversees corporate sales, marketing and digital sales for…
In keeping with its experiments to create interactive, shareable ad units, The New York Times is running a front-page ad takeover for Prudential that lets users see the front page…
You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense…
Since launching its BrandVoice platform in 2010, Forbes has become one of the leaders in native advertising, fueling the debate over whether publishers should be running sponsored posts alongside—and sometimes…
The American Society of Magazine Editors has released its list of finalists for the 2013 National Magazine Awards—also known as the “Ellies” for the elephant-shaped statuette winners receive. Condé Nast was,…
Move over, GQ? Road & Track, the 66-year-old car magazine has gotten a serious tune-up. The Hearst Magazines title is introducing a new look, content and focus with the May…
On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood. He’s just returned from Chicago, where…
After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…
