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For Brands, These Are the Do's and Don't's of Working With BuzzFeed It's less about the product placement than the connection

If there's ever a case for the viral success of native video content, it's the partnership between BuzzFeed and Purina. The millennial-targeted publisher and the pet brand have worked together on…

October 7, 2014, 3:38 PM EDT

Top 10 Web Video Series: Awkward Bridesmaid Photos Get The Buzzfeed Treatment Not-so-photogenic moments draws an audience online

Being a bridesmaid is never a shining moment for the brave women who have to deal with the wedding day drama and the (usually) ridiculous matching outfits. Unfortunately, there's always photographic…

October 7, 2014, 6:00 AM EDT

Goop's New CEO Used to Run Martha Stewart Living Gwyneth Paltrow's lifestyle brand aims to expand collaborations

Former Martha Stewart Living Omnimedia CEO Lisa Gersh has been tapped as the new CEO of goop, a lifestyle and ecommerce company founded by actress Gwyneth Paltrow in 2008.  In a…

October 6, 2014, 2:46 PM EDT

What Do Millennials Really Want? From their favorite digital devices to Lena Dunham, here’s what we learned

What do you think of when you hear or read the word millennial? Perhaps a smartphone-addicted twentysomething who spends her free time posting selfies on Instagram, sharing BuzzFeed lists on Facebook and creating…

October 6, 2014, 8:04 AM EDT

Redbook EIC Meredith Rollins Talks About How the Mag Has Evolved for Its New Millennial Audience These readers prefer humor and fashion to slow-cooker recipes

  Photo: Alfred Maskeroni  Specs New gig Editor in chief, Redbook Old gig Executive editor, Redbook Age 43 Redbook was one of the original Seven Sisters. Does that make it hard to combat the perception that…

October 6, 2014, 7:58 AM EDT

Top 10 Web Video Series: Apple Bendgate Test Goes Viral IPhone 6 curves under pressure

After reports that the iPhone 6 Plus was warping due to the pressure applied when the phablet was placed in the front pocket of tight pants, Unbox Therapy put the…

October 3, 2014, 1:16 PM EDT

Larry King Has Done Over 60,000 Interviews, but This Is the One He Really Wants Hint: a Cuban politician

Larry King's career stretches back nearly seven decades, ranging from his early days as a radio broadcaster in Florida to 25 years at the helm of Larry King Live on…

October 2, 2014, 2:14 PM EDT

5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising Viewability standards are going to get clearer and easier

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will…

September 30, 2014, 4:45 PM EDT

AOL, Publicis Group Expand Partnership Into Programmatic Video Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the…

September 29, 2014, 12:50 PM EDT

Women's Health Got 43,000 New Subscribers After Sponsoring a Birchbox Package Curated sample boxes provide a win for marketers

Every month, hundreds of thousands of Birchbox subscribers eagerly anticipate the arrival of their box in the mail. These packages contain four to six cosmetics and lifestyle samples (provided by…

September 29, 2014, 10:58 AM EDT

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