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Top 10 Web Series Videos: Professional Vine Twerker Says She Makes 6 Figures Teacher turned social media dance star

Don't tell Jessica Vanessa the twerking craze is over. The 22-year-old Vine star recently revealed on Barcroft TV that she makes six figures through her twerking videos and sponsored appearances. Vanessa…

October 21, 2014, 6:02 AM EDT

Buzzfeed chief business operations officer Eric Harris
BuzzFeed to Retain Seat Among IAB's Advertising Elite Blog-born publishers gain clout

BuzzFeed is back at the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also…

October 20, 2014, 3:16 PM EDT

How Conde Nast Plans to Make Epicurious the Ultimate Food Resource An interview with new Food Innovation Group vp, publisher Pamela Drucker Mann

  Photo: Elizabeth Lippman  Specs Name Pamela Drucker Mann Age 39 New gig Vp and publisher of Food Innovation Group: Bon Appétit and Epicurious Old gig Vp and publisher of Bon Appétit Less than a year ago,…

October 20, 2014, 12:01 AM EDT

AOL’s Bob Lord Says the Yahoo Rumor 'Validates That We Have a Good Strategy' Platforms chief believes multi-touch attribution can go beyond click analytics

When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45…

October 16, 2014, 4:14 PM EDT

The Atlantic Tries to Turn Native Inside Out, Beginning With the Biology of Porsche Drivers Heart rate and breathing become works of art

The Atlantic’s creative marketing arm, Atlantic Re:think, recently overhauled its native ad strategy, introducing a new responsive, immersive and highly customizable platform for long-form branded content. Today, the publisher is…

October 16, 2014, 1:13 PM EDT

Is Def Jam Pulling Away From YouTube? Publishers turned off by lack of revenue, ad control

It's impossible to deny that YouTube is the dominant online video platform, but as competitors offer better terms, publishers are considering other partnerships. Def Jam and video platform Playwire, for…

October 15, 2014, 2:29 PM EDT

How DramaFever Turned Subtitles Into a Multimillion Dollar Business SoftBank buys Asian streaming site for up to $140 million

DramaFever knew it had a hit when it started its business of streaming international TV shows even though the majority of its audience didn't yet know about the Asian dramas…

October 14, 2014, 10:20 PM EDT

Top 10 Web Video Series: BuzzFeed Scores With Kittens and Puppies Sponsored hit series Dear Kitten returns

BuzzFeed knows that if ain't broke, don't fix it. The publisher returned with a new Dear Kitten video with Friskies this week, though threw the cat’s mortal enemy—the dog—into the…

October 14, 2014, 3:21 PM EDT

Google Ramps Up the Same-Day Delivery Service War With more cities and merchants on board, can it take on Amazon Prime?

Google is hoping that if you're going to shop local, you'll go with Google Express. This week, the company officially rebranded its former Shopping Express service—which allows people to order items…

October 14, 2014, 11:52 AM EDT

Upworthy Claims It Can Deliver Its Positive Spin for Brands Says ads improve perception up to 25%

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has…

October 13, 2014, 5:22 PM EDT

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