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Editor in Chief Craig Marks: Print 'Stands in the Way of Where Spin Needs to Be' Digital music pub tries new direction

It's time to let go of the idea that music outlet Spin is meant to be a print magazine, according to newly appointed editor in chief Craig Marks. "It's very, very…

June 16, 2014, 3:27 PM EDT

New Editor Reveals Epicurious' 2014 Growth Strategy Print is the new frontier for an online institution

Specs Who Nilou Motamed New gig Editor in chief, Epicurious Old gig Features director and senior correspondent, Travel + Leisure Age 43 Twitter @niloumotamed How did you get started as a food writer? I actually never covered…

June 15, 2014, 7:44 PM EDT

This $35 Billion Company Will Spend 50% of Ad Dollars on Digital Mondelez bets big on programmatic buys

It’s snack time for programmatic. Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere. The CPG giant, whose stable of brands includes Oreo, Chips Ahoy, Toblerone and Trident,…

June 15, 2014, 7:40 PM EDT

CrazyRussianHacker Finds Viral Sweet Spot With Boiled Cola Not exactly scientific but eye-opening

A 20-ounce bottle of a certain leading brand of cola supposedly has 55 grams of sugar, but YouTube user CrazyRussianHacker—you know, the guy who taught us the most baller way to remove a…

June 13, 2014, 6:00 AM EDT

ESPN, Univision Gear Up for World Cup Digital Play U.S. networks integrating mobile, social into coverage

The 2014 World Cup kickoff is mere hours away, and official U.S. networks ESPN and Univision are ready to welcome fans that will be following the games on digital platforms. "We know it's…

June 12, 2014, 1:20 PM EDT

Time Inc. Gives MyRecipes a Roku Streaming Channel Company aims to expand digital video across platforms

Time Inc. has chosen digital food portal MyRecipes as the first of its brands to get a dedicated Roku channel.  The MyRecipes channel, which includes more than 250 videos in 12…

June 12, 2014, 12:44 PM EDT

Pretty Little Liars and Audi Test Real-Time Snapchat Content And PLL gets sixth and seventh seasons

Fans of Pretty Little Liars should be stoked right about now: Hours ago, the ABC Family show got renewed for a sixth and seventh season, and the Season 5 premiere…

June 10, 2014, 7:41 PM EDT

Reports: Vice May Sell Major Stake to Time Warner Publisher might get $2.2 billion valuation

Vice could be suiting up to further embrace corporate culture. Sky News and the Financial Times both reported that the Brooklyn, N.Y.-based media player may be selling a large stake to…

June 9, 2014, 8:16 PM EDT

Why Pay for Creative When Selfies Will Do? Coke plants the flag

Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. One such…

June 8, 2014, 8:14 PM EDT

Glamour Magazine Gets an All-American Makeover But can it keep sales from slipping?

In the year since former InStyle publisher Connie Anne Phillips left the Time Inc. fold to join Condé Nast as vp, publisher of Glamour, the magazine has undergone a significant…

June 8, 2014, 8:12 PM EDT

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