Online | Adweek Online | Adweek
Advertisement

The Press

:

Online

Comcast, Rubicon Project Partner for Programmatic Digital Display Ads Sales Brands can use platform to buy spots on Xfinity websites

Comcast's advertising sales division, Comcast Spotlight, and programmatic technology provider Rubicon Project are working together to allow marketers to buy display ads programmatically across XFINITY.com and xfinityTV.com. Rubicon Project's Advertising Automation…

June 3, 2014, 11:10 AM EDT

Kargo, Moat Serve Mobile Video Metrics Will show how long ads play and whether they were viewable

Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for…

June 2, 2014, 5:15 PM EDT

The Young Turks/AmEx Film Deal Makes Movie Watching 'Democratic' Financial company talks about distributing cinema online

Since director Davis Guggenheim's latest film Spent: Looking for Change revolves around Americans who are living outside the financial system, sponsor American Express believed that the best way to allow the public…

June 2, 2014, 2:35 PM EDT

Paul Caine Joins Bloomberg as CRO Formerly held the same title at Time Inc.

Paul Caine, the onetime chief revenue officer at Time Inc., has regained the title of CRO, this time at Bloomberg Media Group. The division's CEO Justin Smith announced that, effective…

June 2, 2014, 12:21 PM EDT

Sports Illustrated Launches 'Planet Futbol' Site Interest in soccer content has grown 'exponentially'

Just in time for the World Cup, Sports Illustrated is expanding its soccer blog, Planet Futbol, into a stand-alone site set to roll out later this week. SI made a…

June 2, 2014, 9:00 AM EDT

Publishers Ditch Swanky Offices for Savings and Subsidies Is building a brand more important than branding a building?

It’s the end of an era for publishers—at least as far as their iconic New York headquarters are concerned. Time Inc. and Condé Nast, stalwarts of the midtown media scene,…

June 1, 2014, 8:38 PM EDT

Fortune, Money Spinoff From CNNMoney.com Both titles finally have stand-alone sites

Time Inc. has been undergoing some major restructuring in anticipation of its split from Time Warner, now just days away. But there are some changes within the brands, too. Take,…

June 1, 2014, 5:36 PM EDT

BuzzFeed Changes Labels on Promoted Content Sponsored material gets simple yet clear designation

BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand…

May 30, 2014, 6:33 PM EDT

Porn-Themed The Sex Factor Blows Broadcast for Digital When your cast is adult industry stars, it only makes sense to go online

When the creators of The Sex Factor—a reality competition show that searches for America's next top porn stars—decided to go ahead with their idea, they didn't even consider going to…

May 30, 2014, 1:25 PM EDT

Goku, Superman Face Off in Epic Rap Battle Series How many times will they rewrite the superhero's story?

YouTube publisher ERB is back with another showdown, and this time it's between one of DC Comics' leading superheroes and one of manga's famed protagonists. Goku vs. Superman has got to…

May 30, 2014, 6:01 AM EDT

Advertisement