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Machinima Rebrands With a TV-Leaning Strategy It hopes marketers will spend more money on a familiar model

Machinima, a multi-channel network (MCN) pioneer that's come under siege from increased competition, today revealed a robust rebrand to better position itself in the industry. Most importantly, it's building an…

November 10, 2014, 6:21 PM EST

Can Oculus Rift Make Mountain Dew a Content Machine Like GoPro or Red Bull? Soft drink banks on virtual reality

For Mountain Dew, quenching customers' desire for premium online content is just as important as satisfying their thirst. In late September, the beverage company brought a live-action, 3D, 360-degree Oculus…

November 10, 2014, 12:00 PM EST

Is Your Company’s Digital Transformation Really Happening? Study shows a disconnect between perception and reality

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear…

November 10, 2014, 12:02 AM EST

For Gotham's Ben McKenzie, No Gadget Beats a Good Traffic App or a Nice Scotch Fox's Detective Gordon talks Twitter, comics and Netflix

Specs Who Ben McKenzie Age 36 Claim to fame Stars as James Gordon on Fox's Gotham (Mondays, 8 p.m.) Base L.A., N.Y. Twitter @ben_mckenzie What's the first information you consume in the morning? It's all digital: The New…

November 10, 2014, 12:02 AM EST

This App Is Cleverly Letting Brands Sponsor Instagram-Style Video Filters A gold rush for user-generated content

With the huge growth of user-generated content (UGC) on mobile platforms like Instagram, marketers are looking for interesting ways to plug such material into campaigns. And naturally, tech startups are…

November 6, 2014, 5:45 PM EST

Top 10 Web Series Videos: Halloween Scares Up Prank Video Spooky clips trick unsuspecting members of the public

Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success…

November 5, 2014, 7:00 AM EST

SheKnows Buys BlogHer to Bolster Native Content Positioned to become top women's media group

SheKnows Media said Monday that it purchased the popular blogger network BlogHer to grow its influence among women online. Their combined forces will give SheKnows an estimated 75.3 million unique…

November 3, 2014, 6:37 PM EST

Luxury Brands Are Still Casting a Leery Eye Toward Social Media Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

November 2, 2014, 11:01 PM EST

Beauty Brands Partner With Women's Mags For Girl-Powered Videos Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

November 2, 2014, 11:01 PM EST

Why 'Captain America' and 'Katniss' Are Most Likely to Flirt This Halloween PlentyOfFish's survey zeroes in on singles

Still trying to decide on a Halloween costume? Dating site PlentyOfFish surveyed 1,200 heterosexual single men and women between the ages of 21 and 40 to figure out what they…

October 31, 2014, 12:51 PM EDT

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