Online | Adweek Online | Adweek
Advertisement

The Press

:

Online

How DramaFever Turned Subtitles Into a Multimillion Dollar Business SoftBank buys Asian streaming site for up to $140 million

DramaFever knew it had a hit when it started its business of streaming international TV shows even though the majority of its audience didn't yet know about the Asian dramas…

October 14, 2014, 10:20 PM EDT

Top 10 Web Video Series: BuzzFeed Scores With Kittens and Puppies Sponsored hit series Dear Kitten returns

BuzzFeed knows that if ain't broke, don't fix it. The publisher returned with a new Dear Kitten video with Friskies this week, though threw the cat’s mortal enemy—the dog—into the…

October 14, 2014, 3:21 PM EDT

Google Ramps Up the Same-Day Delivery Service War With more cities and merchants on board, can it take on Amazon Prime?

Google is hoping that if you're going to shop local, you'll go with Google Express. This week, the company officially rebranded its former Shopping Express service—which allows people to order items…

October 14, 2014, 11:52 AM EDT

Upworthy Claims It Can Deliver Its Positive Spin for Brands Says ads improve perception up to 25%

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has…

October 13, 2014, 5:22 PM EDT

2014 Hot List Finalists: Magazines Take a look at our editors' picks for the year's best in print

Hottest Magazine of the Year Bon Appétit Cosmopolitan Fast Company Harper’s Bazaar New York Hottest Thought Leader The Atlantic New York The New Yorker Vanity Fair Hottest Lifestyle Magazine Garden and Gun Modern Farmer Town & Country WSJ Magazine Hottest Food Magazine Bon Appétit Food Network Magazine Food & Wine Saveur Hottest Travel…

October 13, 2014, 12:45 PM EDT

National Enquirer EIC Dylan Howard Explains the Mag’s New Focus on Major News Stories Like ISIS And discusses the impact of staff cuts on coverage

  Photo: Alfred Maskeroni  Specs Who Dylan Howard Age 32 New gig Editor in chief of the National Enquirer; editorial director of RadarOnline.com; and vp, news at AMI Old gig Editor in chief of Radar…

October 12, 2014, 9:06 PM EDT

This Is How Click Bait Can Make Your Ads Better A quick-fix technique for generating integrated campaigns

Everybody is trying to eat each other. For years traditional agencies have been acquiring or developing digital resources with varying degrees of success. And as digital agencies have become powerhouses…

October 12, 2014, 9:05 PM EDT

These Stats Prove Femvertising Works 'Why would I buy from a company that doesn't respect me?' one survey respondent asks

What makes a woman more likely to chose one brand over another? A new SheKnows Fem-vertising Survey found that 52 percent of women admitted to buying a product because they liked…

October 10, 2014, 2:39 PM EDT

Infographic: The Evolution of TV Over the Last 20 Years From connected sets to streaming services

While the storytelling medium of a television show may not have changed much, the way people tune in to their favorite programs has. Just 20 years ago, the patent for…

October 10, 2014, 1:06 PM EDT

Kevin Spacey Says Digital Platforms Are Killing the TV Pilot—and That's a Great Thing Four points he's learned about creating for the Web

Academy Award-winning actor Kevin Spacey made headlines when he agreed to star in the Netflix original series House of Cards—and then made even more headlines when the critically acclaimed show…

October 9, 2014, 12:26 PM EDT

Advertisement