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Why Aren’t Americans Ready to Go .GLOBAL? The rest of the world is on board with new top-level domains

Americans aren't keen to venture out of familiar .com territory. A recent study found that U.S. marketing professionals are the least aware and accepting of the new generic top-level domains…

August 7, 2014, 11:42 AM EDT

Details Launches Display Ad Network Condé men's mag still on the hunt for a new publisher

In a first for Condé Nast, Details magazine is launching its own male-targeted digital display ad network. The Details Ad Collection, currently in beta mode with more than 20 members,…

August 4, 2014, 5:57 PM EDT

Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile Obstacles include a lack of tech, skills and insights

While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology…

July 30, 2014, 10:52 AM EDT

BuzzFeed Video Is Trying to Change the Definition of Branded Content Wants consumers to follow marketer content just like editorial

With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkward…

July 28, 2014, 3:42 PM EDT

Key & Peele Look Back on What Made Their 'Liam Neesons' Spot a Promoted Clip Worth Watching Duo is selective about selling characters for ads

Jokesters Keegan-Michael Key and Jordan Peele—best known for their Comedy Central sketch comedy show Key & Peele—have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets. In…

July 28, 2014, 10:58 AM EDT

Sarah Palin Rolls Out Her Own Internet TV Network Backed by Tapp, modeled on TheBlaze

Sarah Palin has announced the launch of The Sarah Palin Channel, a subscription-based Internet TV network that offers "unfiltered," direct access to the former vice presidential candidate, Alaska governor and…

July 28, 2014, 10:52 AM EDT

Fox Sports Digital Partners With Sporting News Media Will share both content and traffic

Fox Sports Digital and Sporting News Media are teaming up in a bid to take a bigger slice of the online audience. The two companies said Monday that they would partner…

July 28, 2014, 9:49 AM EDT

Zachary Levi hosts a Nerd HQ panel at Petco Park.
Nerd Machine Brings Nerd HQ to San Diego Convention too crowded? Head outdoors

Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a…

July 26, 2014, 1:40 PM EDT

Weird Al's Comeback Claims Two Spots on Weekly YouTube Top 10 Parodies of Lorde and Pharrell lead Yankovic's viral resurgence

Master satirist Weird Al Yankovic recently came back on people's radars with his grammar-themed Word Crimes, a School House Rock version of Blurred Lines. Now, the singer-songwriter has paired up…

July 24, 2014, 12:11 PM EDT

How 'Honest Trailers' Picks (and Profits From) the Movies It Skewers Parody series is a hit with fans and advertisers alike

Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers, Honest Trailers consistently entertains the…

July 23, 2014, 7:21 PM EDT

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