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Why BuzzFeed Is So Good at Finding Millennials Online

NewFronts presentation is data-driven, not star-studded

Instead of rolling out celebrities or playing up new series at its NewFronts presentation Monday, BuzzFeed highlighted what it does best—finding millennials online. CEO Jonah Peretti explained that the publication…

Defy Media Skewers NewFronts In the Most Loving Way Possible

Gives it the Honest Trailers treatment

Defy Media's Honest Trailers, which skewers new movies, is turning its brutally frank eye toward the Digital Content NewFronts, where, over the next two weeks, more than 30 media companies…

Vice Returns to Its Action Sports Roots

In Off Day series, athletes explore the stories behind extreme activities

Vice Sports is returning to its extreme sports roots with the appropriately-titled new section Action. "The Action section within Vice Sports encompasses everything we've traditionally done: climbing, surf, snow, cycling, really…

Why Derek Jeter Traded Pinstripes for Publishing With The Players' Tribune

'It's not built for me. It's built for the athletes'

Derek Jeter hung up his glove last September, ending a legendary 20-season baseball career with the Yankees. He's since embarked on a new path: publisher of The Players' Tribune, a…

Toyota Test Drives Forbes' New Sponsored Content Platform

Pulse gives brands a 'high-touch' experience

In November 2010, Forbes.com launched BrandVoice at a time when the concept of native advertising wasn't well known. Five years later, the site is rolling out a new sponsored content…

Ticketmaster Wants to Become Your Destination for Live Event Access

Retailer moves into publisher space

Ticketmaster wants to be more than a destination for tickets to a concert, sporting event or theater production. Echoing a move many other brands have made, the retailer is moving…

Here Are Hearst Magazines' Editorial Award Winners

Victors include Cosmo, Bazaar, HGTV Magazine, Esquire

For over a decade, Hearst has distinguished the publishers of its top-performing titles during the annual Tower Awards. But for the first time last night, the company honored both its…

Snapchat and Univision Deportes Partner to Bring Soccer to Millennials

Platform allows USA-Mexico match to reach Hispanic audience on social media

Want to tune in to tonight's USA vs. Mexico soccer match? Head to Snapchat. The social media platform and Univision Deportes are working together to share highlights from tonight's game, which…

Crackle Taps Dennis Quaid, Bryan Cranston for New Shows

Jerry Seinfeld returns to streaming network, and takes swipe at YouTube

As the line between digital and linear programming blurs, Crackle doesn't want to be seen just as a brand's online ad option. It also doesn't want to be just another…

Study: Game of Thrones Leading the Charge for HBO Now Viewers

Consumption up 85 percent since stand-alone service was announced

Cutting the cord has created larger viewership numbers for HBO, according to a new study by Amobee Brand Intelligence. The digital marketing and data analytics firm said HBO consumption has…

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