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Top 10 Web Series Videos: Halloween Scares Up Prank Video Spooky clips trick unsuspecting members of the public

Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success…

November 5, 2014, 7:00 AM EST

SheKnows Buys BlogHer to Bolster Native Content Positioned to become top women's media group

SheKnows Media said Monday that it purchased the popular blogger network BlogHer to grow its influence among women online. Their combined forces will give SheKnows an estimated 75.3 million unique…

November 3, 2014, 6:37 PM EST

Luxury Brands Are Still Casting a Leery Eye Toward Social Media Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

November 2, 2014, 11:01 PM EST

Beauty Brands Partner With Women's Mags For Girl-Powered Videos Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

November 2, 2014, 11:01 PM EST

Why 'Captain America' and 'Katniss' Are Most Likely to Flirt This Halloween PlentyOfFish's survey zeroes in on singles

Still trying to decide on a Halloween costume? Dating site PlentyOfFish surveyed 1,200 heterosexual single men and women between the ages of 21 and 40 to figure out what they…

October 31, 2014, 12:51 PM EDT

Top 10 Web Video Series: Brutally Honest Look at the Latest X-Men Movie Anyone else notice the mutant flick is just a remake of Terminator 2?

If there's one thing that the folks at Honest Trailers do best, they know exactly how to skewer the basic truth out of movies—and they don't spare critically acclaimed ones…

October 31, 2014, 7:30 AM EDT

Lysol Buys Ad Around Google Searches for 'Ebola' Exploiting public fear?

Lysol capitalized on the recent Ebola scare by purchasing a sponsored placement on Google searches for "Ebola," Motherboard reported.  The publication noted Tuesday that Lysol's paid ad appeared at the top of…

October 29, 2014, 12:43 PM EDT

Inside the Massive Campaign Behind Call of Duty: Advanced Warfare Kevin Spacey's digitized mug is only part of the package

Disembodied, badly equalized and with no musical cues or ambient sound around it, the nonetheless recognizable voice of Kevin Spacey in sneering antihero mode fuzzes over the computer speakers. "You…

October 27, 2014, 12:02 AM EDT

Moving at the Speed of the Screen Video has become the new daypart

Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle…

October 27, 2014, 12:02 AM EDT

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

October 27, 2014, 12:01 AM EDT

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