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What Brands Can Learn From a YouTube Artist Like Lindsey Stirling [Video] Violinist talks talent and trust

Getting people to watch videos online is difficult. After all, there's no exact science. Or is there? Electronic dance violinist Lindsey Stirling has it figured out, and now everyone is…

June 22, 2014, 6:50 PM EDT

Fans Still Cheering for World Cup Branded Videos No matter what you call it, everyone has football/soccer fever

With the World Cup in full swing, fans can't get enough of soccer-themed content. Nike's The Last Game ad—which features animated versions of Portugal's Cristiano Ronaldo, Brazil's Neymar da Silva Santos…

June 20, 2014, 5:00 PM EDT

Thrillist Goes Offline With Best Day of Your Life Experiential marketing takes over New York's East Village

On the longest day of the summer, Thrillist wants to make sure you’re going to have a good time. The online content-meets-commerce publisher is hosting the second annual Best Day…

June 20, 2014, 2:44 PM EDT

Cat's Sage Advice to Kitten Viral Gold for BuzzFeed Publisher also scores big with 'If Asians Said the Stuff White People Say'

The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions. BuzzFeed's Dear Kitten, a branded video for Friskies…

June 19, 2014, 12:12 PM EDT

Food52 Launches Social Network for Foodies Going beyond the basic rating and comment system

Food52 is hoping that food lovers will make it their online home. The cuisine-meets-commerce portal announced several features today that will turn it into a social network for the culinary-inclined. "We…

June 17, 2014, 3:34 PM EDT

Hot or Not Locates the Most Attractive People Near You Bringing the 2000s back

Remember Hot or Not, the skin-deep site where you could judge a person by their picture and score their appearance on a scale of one to 10? The looks-based portal…

June 17, 2014, 1:00 PM EDT

Netflix Looking To Pursue More Native Advertising Good news for branded content outlets

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black.  While this is one of…

June 16, 2014, 6:43 PM EDT

Wired's Keith Grossman Named Publisher of Bloomberg Digital Will oversee product expansion and ad sales

Wired and Ars Technica associate publisher Keith Grossman is headed over to Bloomberg, where he’ll take on the newly created title of publisher of Bloomberg Digital and digital products. Bloomberg Media…

June 16, 2014, 5:00 PM EDT

Editor in Chief Craig Marks: Print 'Stands in the Way of Where Spin Needs to Be' Digital music pub tries new direction

It's time to let go of the idea that music outlet Spin is meant to be a print magazine, according to newly appointed editor in chief Craig Marks. "It's very, very…

June 16, 2014, 3:27 PM EDT

New Editor Reveals Epicurious' 2014 Growth Strategy Print is the new frontier for an online institution

Specs Who Nilou Motamed New gig Editor in chief, Epicurious Old gig Features director and senior correspondent, Travel + Leisure Age 43 Twitter @niloumotamed How did you get started as a food writer? I actually never covered…

June 15, 2014, 7:44 PM EDT

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