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Why Pay for Creative When Selfies Will Do? Coke plants the flag

Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. One such…

June 8, 2014, 8:14 PM EDT

Glamour Magazine Gets an All-American Makeover But can it keep sales from slipping?

In the year since former InStyle publisher Connie Anne Phillips left the Time Inc. fold to join Condé Nast as vp, publisher of Glamour, the magazine has undergone a significant…

June 8, 2014, 8:12 PM EDT

Videology Breaks Down How Millennials Consume TV Move over glowing boxes, devices are taking over

Today's millennial viewer spent more time on digital media than watching TV last year, according to a new infographic by programmatic video advertising platform Videology, with 34 percent admitting to…

June 6, 2014, 12:32 PM EDT

Purina Turns to Collective Digital Studios to Bolster Pet Videos Brand's YouTube channel has bigger potential

Collective Digital Studio will work with Purina to create content for its YouTube channel Petcentric beginning in July, according to sources. The video initiative has only attracted some 800 followers since…

June 6, 2014, 10:47 AM EDT

GameSpot Ranks Interest in Upcoming Video Games New list tells marketers, publishers what's hot

To give brands, consumers and publishers more insight into which video games are being geeked out over, top gaming information site GameSpot will rank interest in upcoming games in real…

June 5, 2014, 10:02 AM EDT

Kids Don't Understand Old Computers in Fine Bros. Viral Video 'It looks very hipster'

Do you remember your first computer? Those clunky, dust bunny-attracting devices used to be the coolest device you could put your grubby little fingers on, but now they just seem…

June 4, 2014, 6:44 PM EDT

Fab Pushes Back Hard Against Reports That It's Closing Shop Founder tweets tirade

Despite a report from Valleywag that Fab is expected to close its doors by the end of the year, the e-commerce company is fiercely denying that it is in any…

June 4, 2014, 4:29 PM EDT

Study: Audiences Increasingly Going Mobile for Entertainment 84% of category ads contained video, rich media

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights…

June 4, 2014, 12:24 PM EDT

Bitly Announces Certified Partners Moving past link shortening to online analytics

Bitly doesn't just want to be the site that crops your URLs—it wants to be your one-stop portal for digital data, too. The online company announced today it is rolling out…

June 3, 2014, 5:45 PM EDT

Clever Girls Collective, KidzVuz Create Family Friendly Online Network Kids review the darndest things

To help brands find online video content that even Mom and Dad will approve of, social media agency Clever Girls Collective and online network KidzVuz are working together to highlight…

June 3, 2014, 12:49 PM EDT

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