The Press



Whistle Sports Pitches Its New Stars for the Millennial Generation

Building a sports network not for but with millennials

While other multi-channel networks tout their creators' deep connection with their audiences through personal vlogging or comedy skits full of millennial humor, Whistle Sports believes it can resonate in a…

Collective Digital Studio Lets Talent Do The Talking

'This is the power of influencer-based marketing'

When brands buy native content, they want to know the mindset of the influencers. So, to convince advertisers to devote part of their budgets to Collective Digital Studio, the multi-channel…

Defy Media Shows Off Its Small Yet Mighty Presence

Digital production house says its videos snag 500 million monthly views

Online production house Defy Media might not have as many creators on its roster as multi-channel networks do, but it wants advertisers to know it has just as much reach and resonance…

Refinery29’s Chic Office Was Designed From the Concrete Up

How the style site transformed this industrial abyss

Refinery29, the lifestyle and fashion site launched in 2005 by a group of New Yorkers, initially focused on what's hot and unique in the city. Soon, though, the site became…

At NewFront, NatGeo Goes Wild for Visual Storytelling

Brand's Instagram account has more than 17 million followers

National Geographic CEO Gary Knell gets a big smile on his face when he tells people Nat Geo is in the same category as Beyoncé, Justin Bieber, LeBron James and…

Machinima Is Ready to Own the Comic and Gamer Audience

Unveils super slate of fan-based content

When it comes to digital content for die-hard millennial fans of gaming, comics and other geek-out subjects, Machinima is one of the top purveyors in the space. However, even though it…

Machinima Renews Online Reality Series AFK for a 4th Season

Travel competition shows the genre isn't dead—at least not online

Reality TV might not be as hot as it used to be, but Machinima is still seeing success with the genre online. The multi-channel network has renewed travel competition Away From…

BuzzFeed's Baltimore Report Gets a Correction

An update over 'dishonest interviews'

BuzzFeed has added an editor's note to a story posted Wednesday night to reflect doubts about the story's sources. "The people interviewed in this story have since claimed online they…

Marc Ecko Proclaims 'Complex is Big and Important'

Brands see content creation in action at YouTube Space New York

Complex is taking a show, don't tell approach in its presentation to advertisers. The media company took up residency at YouTube Space New York all day Friday, allowing media buyers and…

Some of America’s Most Successful Women in Media Share Their Best Job Advice [Video]

On the Matrix Awards red carpet

More than a thousand people packed the Waldorf Astoria Monday for the 2015 Matrix Awards. Now in its 45th year, the event honors extraordinary women who have made an impact…