The Press



Collective Digital Studio Lets Talent Do The Talking

'This is the power of influencer-based marketing'

When brands buy native content, they want to know the mindset of the influencers. So, to convince advertisers to devote part of their budgets to Collective Digital Studio, the multi-channel…

Defy Media Shows Off Its Small Yet Mighty Presence

Digital production house says its videos snag 500 million monthly views

Online production house Defy Media might not have as many creators on its roster as multi-channel networks do, but it wants advertisers to know it has just as much reach and resonance…

At NewFront, NatGeo Goes Wild for Visual Storytelling

Brand's Instagram account has more than 17 million followers

National Geographic CEO Gary Knell gets a big smile on his face when he tells people Nat Geo is in the same category as Beyoncé, Justin Bieber, LeBron James and…

Machinima Is Ready to Own the Comic and Gamer Audience

Unveils super slate of fan-based content

When it comes to digital content for die-hard millennial fans of gaming, comics and other geek-out subjects, Machinima is one of the top purveyors in the space. However, even though it…

Machinima Renews Online Reality Series AFK for a 4th Season

Travel competition shows the genre isn't dead—at least not online

Reality TV might not be as hot as it used to be, but Machinima is still seeing success with the genre online. The multi-channel network has renewed travel competition Away From…

BuzzFeed's Baltimore Report Gets a Correction

An update over 'dishonest interviews'

BuzzFeed has added an editor's note to a story posted Wednesday night to reflect doubts about the story's sources. "The people interviewed in this story have since claimed online they…

Marc Ecko Proclaims 'Complex is Big and Important'

Brands see content creation in action at YouTube Space New York

Complex is taking a show, don't tell approach in its presentation to advertisers. The media company took up residency at YouTube Space New York all day Friday, allowing media buyers and…

Vox Media Sings the Praises of Chorus

Advertisers can now tap into native content platform

Vox Media thinks it knows what it takes to produce content for loyal, engaged audiences. It believes part of that secret sauce is its proprietary platform Chorus—and now it's letting…

Revolt Study Shows Millennials Still Prefer Watching Long-Form Content on TVs

But also highlights growing importance of streaming devices

A new study from Revolt, the network founded by Sean Combs, shows that 15- to 29-year-olds still enjoy watching long-form content on their televisions, but that doesn't mean they only want linear…

Eva Chen Departs Lucky, Brand Reportedly Going All-Digital

Title spun off from Condé Nast last summer

Almost two years after being handpicked by Anna Wintour to revive ailing Condé Nast brand Lucky, editor in chief Eva Chen is leaving the magazine. The famously social-media-savvy editor chose Instagram…