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Lysol Buys Ad Around Google Searches for 'Ebola' Exploiting public fear?

Lysol capitalized on the recent Ebola scare by purchasing a sponsored placement on Google searches for "Ebola," Motherboard reported.  The publication noted Tuesday that Lysol's paid ad appeared at the top of…

October 29, 2014, 12:43 PM EDT

Inside the Massive Campaign Behind Call of Duty: Advanced Warfare Kevin Spacey's digitized mug is only part of the package

Disembodied, badly equalized and with no musical cues or ambient sound around it, the nonetheless recognizable voice of Kevin Spacey in sneering antihero mode fuzzes over the computer speakers. "You…

October 27, 2014, 12:02 AM EDT

Moving at the Speed of the Screen Video has become the new daypart

Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle…

October 27, 2014, 12:02 AM EDT

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

October 27, 2014, 12:01 AM EDT

20 Years of Digital Advertising: From Banner Ads to Sponsored Snapchats A landmark birthday

AT&T ran the first banner ad two decades ago today via the then-popular Web browser Netscape, which offered a palette of 16 colors—a fraction of what modern digital designers have…

October 27, 2014, 12:01 AM EDT

How HP Turned 6-Second Vines Into a 30-Second TV Ad Brands are repurposing social media, memes into multi-platform campaigns

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign…

October 27, 2014, 12:01 AM EDT

Buffalo Bills Combine Social Media and Fantasy Football to Find New Fans Tech helps the team market outside their region

In early October, the Buffalo Bills and Independent Health issued a six-week competitive diet and exercise challenge for the football team's fans. Housed on a custom SparkPeople website, the contest…

October 24, 2014, 7:00 AM EDT

What Is Snoop Dogg Going to Do With Reddit? Marketing himself on 'the front page of the Internet'

In early October, it was revealed that Snoop Dogg—alongside other investors such as Andreessen Horowitz, Sequoia Capital, Peter Thiel, Ron Conway and Jared Leto—purchased a portion of Reddit through a…

October 22, 2014, 4:02 PM EDT

XoJane Moves to TypePad Creators' Newest Platform: Will Traffic Follow? Opens door for more publications to come on board

Four years and $50 million later, SAY Media believes its internally developed content management system (CMS) Tempest is ready for prime time. The company migrated its largest site, xoJane, to…

October 21, 2014, 2:32 PM EDT

Top 10 Web Series Videos: Professional Vine Twerker Says She Makes 6 Figures Teacher turned social media dance star

Don't tell Jessica Vanessa the twerking craze is over. The 22-year-old Vine star recently revealed on Barcroft TV that she makes six figures through her twerking videos and sponsored appearances. Vanessa…

October 21, 2014, 6:02 AM EDT

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