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Shonda Rhimes Addresses Being Mischaracterized as an 'Angry Black Woman' Calls out The New York Times on social

Shonda Rhimes is calling out The New York Times for an article that suggested the Grey's Anatomy creator is an "angry black woman," and that she's taking advantage of the stereotype to fuel…

September 19, 2014, 5:11 PM EDT

Lenovo Not Afraid to Make Fun of Itself in Native Content Targets niche Onion, Reddit audiences with web series

Most computer tech companies don't want to damage their products, yet Lenovo is asking consumers to imagine creative ways to destroy its laptops.  It partnered with Onion Labs, the satirical newspaper's…

September 19, 2014, 2:12 PM EDT

Joan Rivers Touts iPhone 6 From Beyond the Grave What an unusual Facebook marketing snafu

While many people are struggling to get their hands on an iPhone 6, it seems comedian Joan Rivers was able to posthumously acquire one of the desired devices. The funny…

September 19, 2014, 1:19 PM EDT

Kin Community's Rosanna Pansino
YouTube Network for Women Raises $12 Million Kin Community eyes Canada for expansion

The YouTube women's network Kin Community has raised $12 million through a Series C funding round, and it will use the cash to hire more talent, add sales staff and…

September 18, 2014, 4:34 PM EDT

Are These YouTube Stars Coming to a Theater Near You? The Smosh Movie strikes worldwide distribution deal with Lionsgate

Lionsgate is betting big on YouTubers and will help distribute the upcoming film, The Smosh Movie, giving a dirt world boost to some popular online stars. For those unfamiliar with the…

September 18, 2014, 4:12 PM EDT

The Urban Legend of Free Social Marketing It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

September 17, 2014, 12:47 PM EDT

How Pandora Mined Data to Create Lexus-Backed Concert Series Finding crowd-pleasers for Southern California millennial audience

Pandora wants to guarantee that marketers will have a die-hard audience at its branded concerts—and it's leveraging its user data to back that promise. The streaming music radio service is partnering…

September 17, 2014, 10:34 AM EDT

Subway Rolls Out Mobile Payments to All 26,000 U.S. Locations Restaurant chain partners with Softcard

There's now an easier way to eat fresh. Subway rolled out a wider release of its mobile payment partnership with Softcard (formerly Isis Wallet) today, bringing the service to all of…

September 16, 2014, 3:39 PM EDT

Top 10 Web Series Videos: Buzzfeed Imagines Disney Dating Disasters No need to wait for your prince to come

Fairy tale relationships may seem perfect—after all, they're made for the movies. But Buzzfeed believes dating one of Disney's leading men in real life would be far from picture perfect. Without Tinkerbell's…

September 16, 2014, 3:02 PM EDT

Do Anonymous Apps Enable Cyberbullying? One activist says they have a long way to go

Do apps like Whisper, Secret and Ask.fm, which let their users mask their identity, give voice to cyberbullying and other bad behavior? Mike Dreiblatt, president of the activist group Stand…

September 15, 2014, 10:12 PM EDT

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