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The 10 Premium Publishers Hit Hardest by Fraudulent Ad Sellers Pixalate looks into domain masking and theft

Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather…

November 18, 2014, 1:57 PM EST

Facebook Is Going to Present at the 2015 NewFronts Could this mark a shift into original programming for the social network?

Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek. Not much is known about what CEO Mark Zuckerberg's team…

November 17, 2014, 6:30 PM EST

Inside the Academy's Quest to Be Known as More Than Just the Oscars First CMO is lifting the veil on a famed but faceless organization

Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar,…

November 17, 2014, 12:02 AM EST

Facebook Dominates Magazines' Social Media Audience, But Instagram Is Gaining Steam Men's mags see growth on Pinterest

The MPA – The Association of Magazine Media is making good on its promise to start integrating social media data into its new Magazine Media 360° audience report. Today, the MPA…

November 17, 2014, 12:00 AM EST

Paper Magazine Chief Dishes on the Huge Impact of Kim Kardashian Cover You won't be able to get the racy cover on newsstands

Kim Kardashian's Paper magazine cover may not have technically broken the Internet, but it was certainly a breakthrough moment for the 30-year-old title. With a circulation of just 155,000—roughly the…

November 14, 2014, 6:05 PM EST

Rosanna Pansino: YouTube Is a Community, Not a Cage Match Video baking star shares 4 thoughts on success through collaboration

If you're looking for a nerdy baking project, look no further than Rosanna Pansino's YouTube channel. The baking whiz has whipped up tons of themed-treats for her online audience. Recently,…

November 14, 2014, 3:40 PM EST

Alexis Ohanian surprisingly returns to the company he helped found.
Alexis Ohanian Is Returning to Help Run Reddit CEO Yishan Wong abruptly exits, reportedly over office space squabble

Reddit is going through a shake-up, but co-founder Alexis Ohanian wants to assure its members that they're in good hands—his own. Ohanian, who left Reddit in 2010 to become a…

November 13, 2014, 4:46 PM EST

Bethany Mota: Great Content Creators Focus on Their Viewers, Not on Stardom YouTube star shares 5 thoughts on success

Nineteen-year-old Bethany Mota—one of the young women featured in YouTube's star campaign—never thought she would have her own clothing line at Aéropostale or be a guest judge on Project Runway,…

November 13, 2014, 3:51 PM EST

Are Brands Afraid of Sharing Their Consumers' Data With Facebook? Social network assures them it’s secure

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy…

November 11, 2014, 2:43 PM EST

Michelle Phan: Getting Turned Down for a Job at Department Store Beauty Counter Launched My Career 5 facts you may not know about the beauty tutorial maven

Adweek spoke to YouTube sensation Michelle Phan about her rise to fame from starting out as a beauty tutorial vlogger to becoming an international businesswoman, working with brands like Dr…

November 11, 2014, 12:28 PM EST

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