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Condé Nast's Epicurious Gets a Tech-Savvy Makeover New site features tools to help you decide what to cook

The long-awaited relaunch of Condé Nast recipe platform Epicurious finally rolled out this morning, boasting a fresh look and a tagline as "the ultimate food resource." The core mission of the…

February 3, 2015, 7:00 AM EST

Publishing Stalwart Maria Rodale on the State of Magazines And her pick for the ultimate Men’s Health cover

Going on six years as CEO of Rodale, the company her grandfather founded in Eastern Pennsylvania in 1930, Maria Rodale has strengthened the roots of the health and wellness publisher…

February 3, 2015, 12:00 AM EST

Pepsi Abducts the Super Bowl Spotlight With Alien-Inspired Ad Introducing Its Halftime Show Campaign tallied 54 million views before game even began

While most brands began activating their Super Bowl campaigns over the past month, Pepsi's Hyped for Halftime plans began last Thanksgiving. Using the #halftime hashtag, the brand curated conversations around its…

February 1, 2015, 6:30 PM EST

How 5 Major Publishers Plan to Use Snapchat's New Channels 'Discover' service opens door to new audiences and sponsors

With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers…

January 30, 2015, 4:47 PM EST

You Don't Need to Buy a Super Bowl Spot to Advertise During the Big Game Digital media boosts brands on a budget

When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials. But after finding out that New England Patriots wide receiver Julian…

January 30, 2015, 8:00 AM EST

BMW Data Shows Why Brands Should Release Super Bowl Spots Early Online 'Newfangled Idea' garners 3.8 million views in less than 3 days

BMW's ad for its i3 car has yet to air on Super Bowl Sunday, but it's already proving to be a viral hit with audiences. Since "Newfangled Idea" was posted…

January 28, 2015, 6:25 PM EST

Will We Have to Say Goodbye to AOL's Joystiq? Demand for video ads and niche content could lead to blog's closure, expert says

One of the largest video game industry publications online, Joystiq, may be closing its doors in the upcoming weeks, re/code reported. The digital publication said that parent company AOL will likely be…

January 27, 2015, 7:56 PM EST

Flowchart: How Should You Watch Super Bowl XLIX? And we've got some options for not watching, too

You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping…

January 27, 2015, 6:30 PM EST

Electronic Dance Music Goes Mainstream As Older Millennials Start Listening CraveOnline partners with EDM.com to create opportunities for brands

As brands struggle to reach millennials, they're turning to a once-underground genre of music that is managing to capture a large, social media-savvy audience: electronic dance music, or EDM. A study…

January 26, 2015, 2:20 PM EST

Why President Obama Agreed to be Interviewed by YouTubers White House wants to engage the younger generation

Three YouTubers were able to score the hardest interview in the U.S.—a no-holds-barred sit-down with President Barack Obama. Hank Green, GloZell Green and Bethany Mota interviewed the Commander in Chief, and their…

January 23, 2015, 6:54 PM EST

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