The Press



SNL's Vanessa Bayer Gives Sound Advice for Hyundai IFC-licensed Web series pokes fun at native ads

Vanessa Bayer, the Saturday Night Live actress famously known for her impressions of Miley Cyrus, is teaming up with Hyundai to impart some unnecessary advice to musicians. In her Web series…

February 24, 2015, 12:43 PM EST

Lady Gaga Won the Oscars on Twitter Sound of Music performance was the most tweeted moment

Lady Gaga's medley of songs from The Sound of Music during the Oscars didn't only amaze audiences, it ignited Twitter chatter. According to data from Twitter, the singer's performance was…

February 23, 2015, 11:07 AM EST

Emotional and Effective, Upworthy's Native Ads Have Brought in More Than $10 Million for the Site Starbucks joins growing list of brand partners

When Starbucks wanted to share the uplifting story of how its local events helped a deaf woman discover a large, supportive community, the coffee chain turned to a somewhat obvious…

February 20, 2015, 9:02 AM EST

Derek Jeter Launches The Players' Tribune As a Digital Platform for Athletes Yes, they say, they write their own articles

When Jason Collins decided to announce he was retiring from the NBA, he wanted to say it in his own words. Instead of going to a traditional media outlet, he…

February 18, 2015, 5:23 PM EST

Vanity Fair Courts Oscar Bloggers With a Twitter Vending Machine and Pop-Up Newsroom Making awards season more social

Besides the Academy Awards, probably the most notable Oscars event is the Vanity Fair after-party. And now the magazine is becoming known for a before-party of sorts—a week-long series of…

February 18, 2015, 12:21 PM EST

For Rising Comedy Star Clark Duke, Tweeting Is Like Drunk-Texting America Why you won’t find the Hot Tub Time Machine star on social media

Specs Who Clark Duke Age 29 Claim to Fame Stars as Jacob in the upcoming film Hot Tub Time Machine 2 (in theaters Feb. 20); recent guest star on CBS' Mom and Two and…

February 16, 2015, 12:00 AM EST

How Hot Tub Time Machine 2 Built Buzz on Campuses (and Almost Broke a World Record) Paramount partnered with team behind Uproxx, BroBible

To get college students pumped for Hot Tub Time Machine 2, Paramount and digital agency Woven decided the best way to highlight the movie's ludicrous premise was to bring it…

February 13, 2015, 4:56 PM EST

Obama's BuzzFeed Video Has Already Been Viewed More Than 15 Million Times Not bad

President Barack Obama wants to spread the word among millennials that the deadline to sign up for healthcare coverage is Feb. 15 (this Sunday). So, to connect with the hard-to-reach…

February 12, 2015, 7:29 PM EST

4 Lessons From Thrillist Media Group's Success in Both Content and Commerce Advice-focused publisher is preparing to launch an agency

When it comes to men's lifestyle content online, Thrillist Media Group believes it has the market covered. Its sites—food, drink and travel-focused Thrillist; technology- and lifestyle-based Supercompressor; and men's fashion portal JackThreads—tallied…

February 11, 2015, 4:54 PM EST

NewFronts Expands to 33 Presenters, but Microsoft Won't Be Among Them Event's founding partner has moved away from original content

Due to demand for slots during the NewFronts, the Interactive Advertising Bureau has added a day to its schedule to accommodate a total of 33 presenters. The 2015 event will take…

February 10, 2015, 10:10 AM EST