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Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

ComScore report cites 'halo effect' of high-quality content

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at…

Q&A: How the New Chief Editor of Sports Illustrated Plans to Keep It at the Forefront

'Tech & Media' vertical launches today

Chris Stone may not have officially started his gig as editorial director at Sports Illustrated, but the Time Inc. veteran is already busy at work in the new role. After all, Sports Illustrated just…

AOL Has Named Tim Mahlman President of AOL Platforms

He effectively replaces former AOL president Bob Lord

Looking to further merge the advertising and publishing sides of its business, AOL has named Tim Mahlman president of AOL Platforms. His first day is today. Mahlman—who will lead a team…

Gawker Has Filed for Bankruptcy and Says It Will Sell to Ziff Davis

Blog network was financially drained by legal battle with Hulk Hogan

Gawker Media filed for Chapter 11 bankruptcy on Friday, shortly before announcing the iconic blog network has reached an agreement with Ziff Davis to purchase its seven brands and other…

How BuzzFeed Became the Outlet That Made the Stanford Rape Victim's Letter Go Viral

For every person who shared it, 12 more saw it

BuzzFeed has another viral hit on its hands, and it has nothing to do with Disney princesses, exploding watermelons or the color of a certain dress. On Friday afternoon, BuzzFeed posted…

How Bill Simmons' The Ringer Will Be More Than Just 'Grantland 2.0'

It will branch out from sports and entertainment

Typically, Bill Simmons writing about the impending free agency of an NBA superstar wouldn't garner any more attention than any other column in the popular sportswriter's arsenal. But last Friday, when…

Publisher Reach on Facebook Is Down 42%

The 'pretty notable drop' happened over the past 5 months

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an…

Univision Is Going Big on Programmatic Advertising Across All Properties

The Onion gets an automated layer

No joke: The Onion is finally going programmatic.  Univision, which has a controlling stake in the website, is launching a platform that will power programmatic ads for The Onion and other…

What Lies Ahead for Gawker Now that a Tech Billionaire Is Bankrolling Lawsuits Against It?

Cash-strapped company reportedly looking to sell

If you thought the Gawker saga would slow down as we creep closer to Memorial Day weekend, you thought wrong. Following a dizzying 24 hours that ended with Silicon Valley billionaire…

Judge Denies Motion for New Gawker-Hulk Hogan Trial Following Peter Thiel Bombshell

Tech billionaire has reportedly been bankrolling Hogan's suit

Gawker was just handed another loss in court this afternoon, when a Florida state court judge upheld the jury verdict rendered two months ago in the lawsuit from Hulk Hogan. During…

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