Online | Adweek Online | Adweek
Advertisement

The Press

:

Online

One of the dolls created by two female engineers Mic is highlighting in a series
Mic Forgoes Banners for Native Advertising Announces Cole Haan, Cadillac as first content partners

Millennial-targeted Mic believes that if you want to reach young people, you have to use methods they'll pay attention to. To them, it means skipping banner and other traditional display…

August 26, 2014, 10:53 AM EDT

This Is How the NFL Is Getting Butts Back in the Bleachers Photo ops with cheerleaders and hanging with the owner

Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year,…

August 26, 2014, 5:58 AM EDT

Why Amazon's Deal With Twitch Makes Sense Mobile and streaming video are priorities for both

While it may have come out of left field, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match. There's no denying that Google would…

August 25, 2014, 7:21 PM EDT

Amazon—Not YouTube—Acquires Twitch Gaming video site reportedly sells for $970 million

In a surprising move, leading gaming-themed streaming video portal Twitch announced today that it has been purchased by Amazon. The Seattle-based e-commerce company confirmed the deal, saying it acquired the online…

August 25, 2014, 5:29 PM EDT

Nolan Gould Stars in the Cutest PSA Yet for Keeping Beaches Clean Teen romance is awkward, and so is littering

Everyone can recall the palm-sweating bumbling of trying to kiss a date for the first time. But Toyota TogetherGreen, a partnership with the National Audubon Society that supports community-based conservation…

August 25, 2014, 4:36 PM EDT

NFL Scores a Touchdown With Female Fans Links with Marie Claire to promote revamped women's line

Pop quiz: What was the most watched TV event among women in 2014? It wasn’t the Academy Awards. Or the Grammys. Or the season finale of The Real Housewives of…

August 24, 2014, 7:41 PM EDT

Hulu’s Jenny Wall Is a Pioneer of the Web Series Form But she doesn’t discount the impact of outdoor and TV advertising

Specs Who Jenny Wall New gig Svp, head of marketing at Hulu Old gig Vp, marketing at Netflix Age 44 Photo: Karl J Kaul/Wonderful Machine So how did you find Hulu? I think I found Hulu in…

August 24, 2014, 7:40 PM EDT

The U.N. Is Becoming Quite the Social Media Butterfly Partners with HuffPost Live on World Humanitarian Day

For World Humanitarian Day this past Tuesday, the United Nations decided to partner with a news organization to help get the message out about the need for humanitarian aid around…

August 22, 2014, 12:40 PM EDT

YouTube Comedian Returns With Another Viral Gold Digger Prank Social commentary about dating?

Vitaly Zdorovetskiy, better known by his YouTube handle VitalyzdTV, is a notorious prankster known for absurd antics like streaking during the World Cup. And he's leading this week's web video viral…

August 22, 2014, 10:25 AM EDT

YuMe Launches Heat-Seeking Ad Fraud Map Pinpointing fraudulent activity worldwide

To help combat ad fraud around the world, digital video advertising company YuMe has created a global map that will show where exactly fraudulent online activity is propagating. The Traffic Quality…

August 22, 2014, 9:22 AM EDT

Advertisement