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NBC Turns to Tumblr to Host All the Super Bowl Ads in One Place Network says social platform is the perfect fit

Plenty aware that one of the biggest draws of the Super Bowl is the ads, NBC Sports Digital is launching a Tumblr to host all the Big Game's TV spots…

January 21, 2015, 2:22 PM EST

Medium Sits Down With Jason Segel on Its First Web Video Series Show could expand ad opportunities

Most people see Medium as a place ruled by the written word, but the blog platform doesn't want to be limited to plain text. It recently launched Foreword, its first…

January 14, 2015, 7:44 PM EST

Woody Allen Will Create His First TV Show for Amazon, but Not Everyone Is Thrilled Online video exclusive sparks dark mockery on Twitter

Woody Allen is headed to the small screen. Amazon said Tuesday that it has green-lit the first season of a new television series created by the Academy Award-winning director and…

January 13, 2015, 12:05 PM EST

The Intercept Found Serial's Elusive Jay, but Can It Find a Profitable Future? [UPDATED] Investigative site looks for ways to generate revenue long-term

Last month, The Intercept scored an exclusive interview with Jay, a suspect in the murky murder case detailed in the hit podcast Serial. That was happy news for the beleaguered…

January 12, 2015, 1:14 AM EST

Reported.ly Wants to Be the First Truly Social News Service Instead of driving readers to a site, Andy Carvin flips the formula

The problem with the way journalists deliver news in social media, according to Andy Carvin, is that they're not actually delivering the news. Instead, the former NPR social media strategist says,…

January 9, 2015, 7:01 AM EST

Retired NFL Stars Find Absurd New Callings in Super Bowl Ad for Wix.com Meet Brett Favre the butcher and Terrell Owens the baker

Wix.com is gearing up to make its Super Bowl advertising debut, and it has tapped five storied ex-NFL stars—Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris—to help…

January 7, 2015, 12:09 PM EST

From Humor to Heartbreak, BuzzFeed Thrives by Stirring Emotions New publisher Dao Nguyen on balancing laughs with hard news

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available…

January 5, 2015, 5:33 PM EST

Sporting News Revamps Mobile Ads as Its Audience Shifts to Handhelds Microsoft purchases the first run of cross-device takeover promos

In order to meet the growing business-side demand for mobile advertising, Sporting News Media is revamping its offerings to allow for a cross-platform experience. The publisher's homepage takeovers—heretofore only seen on…

January 5, 2015, 5:18 PM EST

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

January 5, 2015, 2:28 PM EST

As Women's Interest in Gaming Grows, Marketers Are Paying Closer Attention Brands pursue partnerships amid new demographic data

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six…

January 5, 2015, 11:39 AM EST

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