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Vox Media Acquires 17-Month-Old Tech News Site Re/code

Joins properties that already include The Verge

The day began with a big media merger and ended with another—though much smaller—digital media deal. Vox Media is adding tech site Re/code to its portfolio of websites that cover news,…

Lucky Magazine Goes Quarterly

Restructuring will lead to layoffs, departure of Lucky Group president

Reports of Lucky magazine going all-digital have been a staple of the media rumor mill for several years, with WWD reporting just last month that the brand would be closing…

How Virtual Reality Could Revolutionize Ads in the Sports Industry

Putting eyeballs on your digital billboards

From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get…

How The New York Times' Nail Salon Exposé Became 'the Rare Viral Investigative Story'

Project's editor explains its early release and energizing impact on the staff

Regardless of whether you've ever found yourself in a manicurist's chair, there's a good chance that you've heard about The New York Times' recent investigation into the abysmal working conditions…

Snapchat Debuts Video Ads for 2 Cents a View

Publishers like Daily Mail are standing by to make your content

Snapchat wants companies to know its not just for millennials: Advertisers can find a home there as well. At the Daily Mail/Elite Daily Digital Content NewFronts presentation Thursday, the platform…

Pilates Trainer Explains Why She Photoshopped Her 'Perfect Body' in Viral Video

Part of a Smashbox initiative

Online commenters can be unusually cruel, especially since they can remain anonymous, hiding behind their computer screens. No one knows that better than Pilates trainer Cassey Ho, who is behind…

Whistle Sports Pitches Its New Stars for the Millennial Generation

Building a sports network not for but with millennials

While other multi-channel networks tout their creators' deep connection with their audiences through personal vlogging or comedy skits full of millennial humor, Whistle Sports believes it can resonate in a…

Collective Digital Studio Lets Talent Do The Talking

'This is the power of influencer-based marketing'

When brands buy native content, they want to know the mindset of the influencers. So, to convince advertisers to devote part of their budgets to Collective Digital Studio, the multi-channel…

Defy Media Shows Off Its Small Yet Mighty Presence

Digital production house says its videos snag 500 million monthly views

Online production house Defy Media might not have as many creators on its roster as multi-channel networks do, but it wants advertisers to know it has just as much reach and resonance…

Refinery29’s Chic Office Was Designed From the Concrete Up

How the style site transformed this industrial abyss

Refinery29, the lifestyle and fashion site launched in 2005 by a group of New Yorkers, initially focused on what's hot and unique in the city. Soon, though, the site became…

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