The Press
:Online
In the magazine business, buying and selling ads across international editions has always presented its challenges. Most ad buying is done locally, and magazines often aren't set up to execute…
Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a standalone tablet issue in just two days. (In…
Meredith Corp.'s merger talks with Time Inc. fell apart just two months ago, but now Meredith CEO Stephen Lacy can partly save face. Today, the publisher announced it would buy…
Six months after launching digital business site Quartz, Atlantic Media is preparing to roll out its fifth brand and second "digital-first" property. Defense One, a news and information site for…
Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…
Vanity Fair has had a strong start for the year, with ad pages up 5 percent. But the Condé Nast title isn't taking anything for granted, launching a campaign to…
Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts…
Roger Black’s name is synonymous with U.S. magazine design, but the days of the expensive, ambitious magazine design are over. Today, Black announced that he is moving to Hong Kong…
Politico, chronicler of all things Washington, D.C., made a foray into native advertising on Thursday with a sponsored post from the National Retail Federation displayed prominently on the site's homepage.…
AOL has named Cyndi Stivers as editor in chief of AOL.com as it tries to make the portal relevant to Web surfers again. The appointment is important in terms of Stivers’…
