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Why Time Inc. Is Going Big on Branded Video Entertainment Weekly's 'Lightbulb' puts spotlight on actors

As part of Time Inc.’s repositioning as a multi-platform media company, the publisher of titles like People and Sports Illustrated has been putting an increased emphasis on fostering cross-brand collaborations. So…

November 26, 2014, 8:00 AM EST

BitTorrent Goes Legit With Its First Original Web Series Tries to change perception as an illegal downloading service

Peer-to-peer file sharing platform BitTorrent wants to change what the public thinks it does. Instead of being associated with all the illegal TV shows, movies and illicit content it can…

November 26, 2014, 7:30 AM EST

News Sites Top List of Slowest-Loading Web Pages Ads may not appear before users move on

Our fragmented attention spans are so fickle that if something doesn't grab us in the first few seconds, we're likely to turn away. Research by Web performance monitoring company Catchpoint Systems…

November 24, 2014, 12:11 PM EST

StubHub Gooses Its Digital Content With Katy Perry Concert Prank Video Shifting dollars from TV to digital

Anyone who has purchased concert or sports tickets knows the ongoing struggle against hidden fees. Ticket resale company StubHub decided to play on those frustrations in its latest online Web…

November 21, 2014, 5:02 PM EST

Walmart Amends Price Matching Policy After Cheap PS4 Debacle Excludes marketplace vendors, third-party sellers, membership or auction sites

For those looking to score a cheap PlayStation 4 at Walmart by using the devious tactic of showing a false Amazon listing for an underpriced console, the gig is up. The…

November 19, 2014, 4:57 PM EST

The New York Times Runs Its First-Ever Native Print Ad The 8-page section was sponsored by Shell

The New York Times introduced its first native ad product, called "Paid Posts," on its website in January. But today, the Times is making its initial foray into sponsored print…

November 19, 2014, 2:19 PM EST

Amazon Hoax Coupled With Walmart's Price Matching Leads to Ridiculously Cheap PS4s Fake listing tricks retailer into selling underpriced consoles

Update: Due to this tactic, Walmart has amended its policy to only match prices from Walmart.com and 30 selected retailers. Prices from third-party vendors, marketplace sellers, membership-only retailers and…

November 18, 2014, 6:24 PM EST

The 10 Premium Publishers Hit Hardest by Fraudulent Ad Sellers Pixalate looks into domain masking and theft

Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather…

November 18, 2014, 1:57 PM EST

Facebook Is Going to Present at the 2015 NewFronts Could this mark a shift into original programming for the social network?

Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek. Not much is known about what CEO Mark Zuckerberg's team…

November 17, 2014, 6:30 PM EST

Inside the Academy's Quest to Be Known as More Than Just the Oscars First CMO is lifting the veil on a famed but faceless organization

Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar,…

November 17, 2014, 12:02 AM EST

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