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How Sports Illustrated Got the LeBron Scoop Managing editor Chris Stone reveals behind-the-scenes details

Around noon today, SportsIllustrated.com broke its biggest scoop to date: In a first-person essay, as told to SI senior writer Lee Jenkins, Miami Heat star LeBron James announced that he…

July 11, 2014, 5:51 PM EDT

Homestar Runner to Relaunch Soon The system is no longer down

Cheer up Strong Sad: Homestar Runner is coming back. Co-creator Matt Chapman announced the return of the hallowed Web cartoon on the Jeff Rubin Show! podcast to the delight of the…

July 10, 2014, 12:17 PM EDT

Former NBCU Exec Lauren Zalaznick Discusses Her Role With Refinery29 Lifestyle publisher hopes to bolster growth through entertainment vertical

Millennial fashion, beauty and lifestyle website Refinery29 announced today that Lauren Zalaznick will be joining the company as a strategic adviser. The New York-based company said that the former NBCU…

July 9, 2014, 6:58 PM EDT

George Washington, William Wallace Vie for Glory in Viral Rap Battle And the elderly react to the sheer madness

The folks behind Epic Rap Battles of History (ERB) come up with purely hypothetical, ultimately ludicrous debates between famous figures and characters, and its latest episode is no exception. If you…

July 9, 2014, 4:51 PM EDT

Collective Digital Studio Moving Toward TV-Style Content With Maximum Ride Adaptation Will adapt hit James Patterson books into Web series

 Collective Digital Studio (CDS), the multichannel network branch of Beverly Hills, Calif., management firm The Collective, has acquired the exclusive online rights to adapt the young adult fantasy series Maximum Ride. The…

July 9, 2014, 3:08 PM EDT

AMI Taps Amobee to Handle Mobile Advertising Biggest publisher deal to date for company

American Media Inc., publisher of titles like Men’s Fitness, Shape and Star magazine, struck a partnership with mobile advertising company Amobee,  empowering the company to exclusively manage and serve all…

July 9, 2014, 12:11 PM EDT

Cosmopolitan.com Relaunches With Male Models and Popsicles New site will be the template for all Hearst brands

Every women’s magazine loves a good makeover story. Today, Cosmopolitan’s website was the recipient of its own head-to-toe revamp, which will eventually be the template upon which all of Hearst’s…

July 8, 2014, 7:42 PM EDT

IfOnly Sells 2,000 Experiences in Its First Year Online store pitches dreams instead of products

While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's soundcheck to watching a baseball game with San Francisco…

July 7, 2014, 5:05 PM EDT

AwesomenessTV's Beth Greve: DreamworksTV Is A 'Giant Trailblazer' Wants to make the Internet safe for kids, teens and brands

In its short two-year existence, AwesomenessTV has gone from making one film featuring a YouTube star to becoming one of the Web's biggest portals for emerging online talent. With the…

July 6, 2014, 8:29 PM EDT

Gillette's Facial Hair Through the Ages a Viral Hit A little scruff never hurt anyone

Clean-shaven, bearded or mustashioed: Men have rocked it all with style and aplomb. Gillette's 100 Years of Hair celebrates the most popular facial hairstyles of the last decade, showing that…

July 4, 2014, 9:00 AM EDT

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