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Popcart Makes Bon Appétit and Epicurious Recipes Shoppable

Fresh Direct, Peapod among launch partners

Bon Appétit and Epicurious' 35,000 recipes are about to get a whole lot easier to make at home. Condé Nast's Food Innovation Group—which includes both Bon Appétit and Epicurious, as…

Caitlyn Jenner Posts Were Read 6 Times as Often as Stories About Sepp Blatter

#CaitWinsAgain

Data company Parse.ly reviewed the analytics it regularly tracks for 350 publisher clients—including Condé Nast Digital, The Atlantic, Reuters and Mashable—to compare who had the bigger buzz week, Caitlyn Jenner…

Daily Mail Invests $3 Million in Native Partner Taboola

'We're all competing against Facebook,' CEO says

The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of…

Toyota's Scion Music Label Puts Artists First

Steve Aoki, The Black Lips and A$AP Rocky on board

In order to reach the coveted millennial demographic, Scion is attempting to speak to them through music. Since 2003—a year after the Toyota car brand was launched—it's run record label…

Vox Media Acquires 17-Month-Old Tech News Site Re/code

Joins properties that already include The Verge

The day began with a big media merger and ended with another—though much smaller—digital media deal. Vox Media is adding tech site Re/code to its portfolio of websites that cover news,…

Lucky Magazine Goes Quarterly

Restructuring will lead to layoffs, departure of Lucky Group president

Reports of Lucky magazine going all-digital have been a staple of the media rumor mill for several years, with WWD reporting just last month that the brand would be closing…

How Virtual Reality Could Revolutionize Ads in the Sports Industry

Putting eyeballs on your digital billboards

From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get…

How The New York Times' Nail Salon Exposé Became 'the Rare Viral Investigative Story'

Project's editor explains its early release and energizing impact on the staff

Regardless of whether you've ever found yourself in a manicurist's chair, there's a good chance that you've heard about The New York Times' recent investigation into the abysmal working conditions…

Snapchat Debuts Video Ads for 2 Cents a View

Publishers like Daily Mail are standing by to make your content

Snapchat wants companies to know its not just for millennials: Advertisers can find a home there as well. At the Daily Mail/Elite Daily Digital Content NewFronts presentation Thursday, the platform…

Pilates Trainer Explains Why She Photoshopped Her 'Perfect Body' in Viral Video

Part of a Smashbox initiative

Online commenters can be unusually cruel, especially since they can remain anonymous, hiding behind their computer screens. No one knows that better than Pilates trainer Cassey Ho, who is behind…

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