Online | Adweek
Advertisement

The Press

:

Online

Meet Watch Awards Production Judge Fred Seibert Adventure Time exec producer says viral hits are easy when you're strange

What’s the key to having a viral hit? Make sure that it’s funny, topical, sexy—and a little off-kilter, media mogul Fred Seibert explains. "I think that weird mostly works because it…

April 18, 2014, 12:22 PM EDT

Slidermetrix Lets You Rate Videos as You Watch No thumbs up or down needed

Forget five-star ratings: Dialsmith is introducing a rating system called Slidermetrix that allows viewers to judge online video in real time. “If people like it or not like it is a pretty thin…

April 18, 2014, 8:15 AM EDT

Mad Men Star Vincent Kartheiser Stays Away From Social Media But doesn’t mind some binge-watching

Specs Who Vincent Kartheiser Age 34 Accomplishments Stars as Pete Campbell on AMC’s Mad Men (Season 7 airs Sundays at 10/9c); voices Marsh Merriweather on the Fox animated series High School USA! Base…

April 17, 2014, 11:32 PM EDT

Tribeca Film Fest Names Vine #6SecFilms Winners Just because it’s not a full-length feature doesn’t mean it isn’t cinematic

If you blink, you may miss the majority of the content in Vine videos. However, the Tribeca Film Festival felt so strongly about the originality in some of these mini films…

April 16, 2014, 10:55 AM EDT

AOL Debuts 24-Hour Curated Video Experience Online network leverages consumer habit data to pick programming

AOL believes it knows what you want to watch and when you want to watch it so well that it's placing bets on a 24-hour curated video experience. What appears…

April 15, 2014, 8:00 AM EDT

Brands Need to Stop Trying to Play Hero The goal should be participation

Illustration: Miguel Montaner Did you ever know that you’re not my hero? There. It had to be said (or sung). Consider this amusing yet pertinent disconnect in the spirit of helping…

April 15, 2014, 6:09 AM EDT

MSNBC Airing 15-Second Daily News Video One bite-sized story, aimed at younger audiences

Now you have no excuse to not have time for the news. MSNBC announced it will be airing 15-second pieces produced by NowThis News as part of a series called…

April 14, 2014, 5:05 PM EDT

Yahoo Taps Elle's Joe Zee to Head Fashion Vertical Will oversee new digital magazine

Yahoo has performed yet another impressive coup in the talent department. Confirming last week’s rumors, the company announced today that it tapped Elle creative director Joe Zee as the new…

April 14, 2014, 12:52 PM EDT

FT’s Fashion Editor Is Moving Into Some Big Shoes at The New York Times Vanessa Friedman talks about her plans for content

Over the last year, The New York Times’ Styles department has undergone a serious changing of the guard. The paper lost three of its biggest names—fashion writer Eric Wilson, chief…

April 13, 2014, 9:02 PM EDT

Oreo Turns Snack Hacks Into Web Series To think it all started with a viral picture

To honor all those remixing its food in innovative ways, Oreo last week launched a Web series showcasing top chefs Roy Choi, Michael Voltaggio and Nguyen Tran hacking the sweet treat…

April 11, 2014, 6:25 PM EDT

Advertisement