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Capital N.Y. Is Rolling Out a Nearly $6,000 Annual Paywall

‘Must-reads’ come at a price

Four months ago, Allbritton Communications bought the three-year-old media and politics site Capital New York with the aim of transforming media in the Empire State the way the company’s Politico,…

Tech Columnist Farhad Manjoo Jumps From WSJ to NYT

Will take over David Pogue's old column

The New York Times has found a replacement for one of the high-profile names it lost over the past year: The Wall Street Journal tech columnist Farhad Manjoo is taking…

Skimping on Fees and Avoiding Journalists: Are Publishers Doing Native on the Cheap?

Could be moving toward an advertorial model

From publishers to creative agencies to writer networks, many seem to be making money from native advertising. But one group that doesn’t always share equally in the booty is journalists. While…

Ad of the Day: The Guardian's New Lifestyle Magazine Is Dangerously Great

Read at your own risk

It was exactly a year ago that the Guardian and BBH London unveiled the "Own the Weekend" campaign, envisioning a world in which the newspaper literally owned the weekend—or as…

With Redesign, NYTimes.com Unveils Native Ad Platform

'Paid for' labeling throughout

The New York Times recently detailed plans to introduce a native advertising product to its website, and on Wednesday, readers will get to see its first appearance. Dell is the charter…

Studio Prints a Single Tweet in Full-Page New York Times Ad for Inside Llewyn Davis

But not the whole tweet

The media revolution has come full circle. To promote Inside Llewyn Davis as Hollywood awards season ramps up, CBS Films paid The New York Times a lot of money to run…

New York Times Plans Website Redesign For Jan. 8

New site will include Times' first native ads

The New York Times website redesign now has an official launch date: Jan. 8. A “very small percentage” of Times readers will be getting an early preview of the new…

Hearst's Swartz Eyes B2B Media, Entertainment, for Growth

Signals shift away from advertising-based revenue

Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said…

Will Time.com be Able to Catch up to Rivals?

Ahead of redesign, a look at how the site stacks up

With its long-delayed redesign expected to go live in the next six weeks, Time.com has its sights set on being a 24-7 news destination. It’s already shown significant traffic growth…

How Native Advertising Will Change in 2014

Predictions from the front lines

Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of ad-weary consumers. Brands and publishers…

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