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Skimping on Fees and Avoiding Journalists: Are Publishers Doing Native on the Cheap? Could be moving toward an advertorial model

From publishers to creative agencies to writer networks, many seem to be making money from native advertising. But one group that doesn’t always share equally in the booty is journalists. While…

January 14, 2014, 12:50 AM EST

Ad of the Day: The Guardian's New Lifestyle Magazine Is Dangerously Great Read at your own risk

It was exactly a year ago that the Guardian and BBH London unveiled the "Own the Weekend" campaign, envisioning a world in which the newspaper literally owned the weekend—or as…

January 9, 2014, 2:31 PM EST

With Redesign, NYTimes.com Unveils Native Ad Platform 'Paid for' labeling throughout

The New York Times recently detailed plans to introduce a native advertising product to its website, and on Wednesday, readers will get to see its first appearance. Dell is the charter…

January 7, 2014, 12:15 AM EST

Studio Prints a Single Tweet in Full-Page New York Times Ad for Inside Llewyn Davis But not the whole tweet

The media revolution has come full circle. To promote Inside Llewyn Davis as Hollywood awards season ramps up, CBS Films paid The New York Times a lot of money to run…

January 6, 2014, 12:15 PM EST

New York Times Plans Website Redesign For Jan. 8 New site will include Times' first native ads

The New York Times website redesign now has an official launch date: Jan. 8. A “very small percentage” of Times readers will be getting an early preview of the new…

January 2, 2014, 1:35 PM EST

Hearst's Swartz Eyes B2B Media, Entertainment, for Growth Signals shift away from advertising-based revenue

Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said…

January 2, 2014, 9:00 AM EST

Will Time.com be Able to Catch up to Rivals? Ahead of redesign, a look at how the site stacks up

With its long-delayed redesign expected to go live in the next six weeks, Time.com has its sights set on being a 24-7 news destination. It’s already shown significant traffic growth…

December 30, 2013, 10:11 PM EST

How Native Advertising Will Change in 2014 Predictions from the front lines

Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of ad-weary consumers. Brands and publishers…

December 22, 2013, 10:16 PM EST

New York Times Planning to Reassess Sunday Magazine Editors to take three-month 'deep dive' into title

It’s been over a month since Hugo Lindgren confirmed his departure as editor of the New York Times Magazine, but don’t expect a successor to be named anytime soon. In…

December 19, 2013, 2:07 PM EST

New York Times Raises Subscription Prices Continues to mine brightest spot, circulation

The New York Times is looking for more money from print subscribers in 2014 as it continues to contend with declining print and digital advertising revenues alike. Home delivery subscribers received…

December 15, 2013, 4:47 PM EST

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