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Mailing Industry Appeals to Court to Overturn Postal Rate Hike Increase goes into effect Jan. 26

Three days before the U.S. Postal Service's rate hike goes into effect, the mailing industry filed an appeal with the U.S. Court of Appeals in Washington, D.C. The exigent rate increase—a…

January 23, 2014, 3:52 PM EST

USA Today Expands Super Bowl Ad Meter To show how ads resonate by audience type

USA Today is expanding its Super Bowl Ad Meter program this year, adding a layer of analysis to show how well the high-stakes ads performed by audience segment. Last year, the…

January 22, 2014, 10:35 AM EST

Mom Begs Son to Come Home for Chinese New Year in Front-Page Newspaper Ad That's one way to reach him

A mother bought a full-page ad on the front cover of the Chinese Melbourne Daily—a newspaper for the Australian city's Chinese community—begging her son to come home for Chinese New…

January 22, 2014, 6:10 AM EST

Lex Fenwick Out as CEO of Dow Jones News Corp CCO to replace him in the interim

Less than two years after joining Dow Jones as CEO and publisher of The Wall Street Journal, Lex Fenwick is leaving the company. According to a statement from News Corp CEO…

January 21, 2014, 6:32 PM EST

Capital N.Y. Is Rolling Out a Nearly $6,000 Annual Paywall ‘Must-reads’ come at a price

Four months ago, Allbritton Communications bought the three-year-old media and politics site Capital New York with the aim of transforming media in the Empire State the way the company’s Politico,…

January 20, 2014, 10:22 PM EST

Tech Columnist Farhad Manjoo Jumps From WSJ to NYT Will take over David Pogue's old column

The New York Times has found a replacement for one of the high-profile names it lost over the past year: The Wall Street Journal tech columnist Farhad Manjoo is taking…

January 17, 2014, 10:17 AM EST

Skimping on Fees and Avoiding Journalists: Are Publishers Doing Native on the Cheap? Could be moving toward an advertorial model

From publishers to creative agencies to writer networks, many seem to be making money from native advertising. But one group that doesn’t always share equally in the booty is journalists. While…

January 14, 2014, 12:50 AM EST

Ad of the Day: The Guardian's New Lifestyle Magazine Is Dangerously Great Read at your own risk

It was exactly a year ago that the Guardian and BBH London unveiled the "Own the Weekend" campaign, envisioning a world in which the newspaper literally owned the weekend—or as…

January 9, 2014, 2:31 PM EST

With Redesign, NYTimes.com Unveils Native Ad Platform 'Paid for' labeling throughout

The New York Times recently detailed plans to introduce a native advertising product to its website, and on Wednesday, readers will get to see its first appearance. Dell is the charter…

January 7, 2014, 12:15 AM EST

Studio Prints a Single Tweet in Full-Page New York Times Ad for Inside Llewyn Davis But not the whole tweet

The media revolution has come full circle. To promote Inside Llewyn Davis as Hollywood awards season ramps up, CBS Films paid The New York Times a lot of money to run…

January 6, 2014, 12:15 PM EST

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