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The Washington Post's Native Ads Get Editorial Treatment

Borrowing from newsroom

Even as native ads naysayers argue for clear labeling and design cues so readers don’t confuse them with actual journalism, publishers and advertisers have pushed to make the units look…

Man Trolls Girlfriend With Mean but Funny Newspaper Ad for Valentine's Day

Alex's almost-proposal to Jodie

Isn't this the most romantic newspaper ad you've ever … oh, wait. This two-part classified ad appeared on Valentine's Day in Australia's Launceston Examiner newspaper. Hopefully Jodie has a sense of…

Hearst Is Staking Its Future on an Editor Turned CEO

After a record $10 billion year

When SmartMoney made its debut in 1992, it was anything but another staid business magazine. A joint venture of Dow Jones and Hearst Magazines, it mixed humor with provocative stories,…

The Guardian's Unusual Take on Native Ads

Kicking off campaign with Unilever

The Guardian is jumping on the native ad trend—but, in character for the British newspaper, it’s doing so in its own way. Today it announced the first client, Unilever, of…

Bill Keller's Exit From The New York Times Points to Growth in Nonprofit Model

Startups face bright future, but challenges, too

Bill Keller, the Pulitzer Prize-winning New York Times correspondent and former executive editor, is leaving to become editor in chief of The Marshall Project, a nonprofit journalism startup. And while…

Ad of the Day: Newspaper Brilliantly Reenacts Scenes From Art, Music and Film in One Take

Grey London's 'Icons'

In marketing, sometimes the greatest obstacle to greatness can be attempting to re-create greatness. Advertising seems to know only how to cheapen art, making it incredibly rare to find an…

Lorde Takes Out Full-Page Ad in New Zealand to Thank Fans in a Handwritten Letter

Basking in the Grammys glow

Lorde is a humble, homegrown New Zealand star, and she's taken out a full-page ad in the New Zealand Herald to make sure everyone back home knows she hasn't forgotten…

Wins, Fails, WTFs: WTF Is Up With WSJ?

Also, what is Google's hardware strategy and why is there a toboggan in Times Square?

Jim Cooper, Tim Nudd, Mike Shields, Michael Bürgi, Emma Bazilian and Garret Sloane assess the week's damage.

Study: Print Coupons Are Still More Popular Than Digital Deals Among Moms

78% cannot quit the paper

Digital, evidently, hasn't destroyed the newspaper coupon. Heads of household still search paper media for deals more than they do Google, Bing, Yahoo, etc., per a study by Womensforum.com, which…

Washington Post Outlines Hiring, Expansion Plans

After losing Ezra Klein, paper puts a focus on blogs

The Washington Post has made headlines lately for the high-profile departure of Wonkblogger Ezra Klein. The Post hasn't been sitting still, though; it's made some hires of its own in…

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