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The Guardian's Unusual Take on Native Ads

Kicking off campaign with Unilever

The Guardian is jumping on the native ad trend—but, in character for the British newspaper, it’s doing so in its own way. Today it announced the first client, Unilever, of…

Bill Keller's Exit From The New York Times Points to Growth in Nonprofit Model

Startups face bright future, but challenges, too

Bill Keller, the Pulitzer Prize-winning New York Times correspondent and former executive editor, is leaving to become editor in chief of The Marshall Project, a nonprofit journalism startup. And while…

Ad of the Day: Newspaper Brilliantly Reenacts Scenes From Art, Music and Film in One Take

Grey London's 'Icons'

In marketing, sometimes the greatest obstacle to greatness can be attempting to re-create greatness. Advertising seems to know only how to cheapen art, making it incredibly rare to find an…

Lorde Takes Out Full-Page Ad in New Zealand to Thank Fans in a Handwritten Letter

Basking in the Grammys glow

Lorde is a humble, homegrown New Zealand star, and she's taken out a full-page ad in the New Zealand Herald to make sure everyone back home knows she hasn't forgotten…

Wins, Fails, WTFs: WTF Is Up With WSJ?

Also, what is Google's hardware strategy and why is there a toboggan in Times Square?

Jim Cooper, Tim Nudd, Mike Shields, Michael Bürgi, Emma Bazilian and Garret Sloane assess the week's damage.

Study: Print Coupons Are Still More Popular Than Digital Deals Among Moms

78% cannot quit the paper

Digital, evidently, hasn't destroyed the newspaper coupon. Heads of household still search paper media for deals more than they do Google, Bing, Yahoo, etc., per a study by Womensforum.com, which…

Washington Post Outlines Hiring, Expansion Plans

After losing Ezra Klein, paper puts a focus on blogs

The Washington Post has made headlines lately for the high-profile departure of Wonkblogger Ezra Klein. The Post hasn't been sitting still, though; it's made some hires of its own in…

Cancer-Stricken Fan Thanks the Denver Broncos in Amazing Newspaper Ad

Kara Christian's salute

All the pre-game hype and multimillion-dollar TV buys can't put the Super Bowl and sports fandom in perspective as sharply as this newspaper ad from Kara Christian, a 58-year-old Denver…

The Washington Post's Ezra Klein Joins Vox Media

Looks to marry editorial talent with cutting-edge newsroom technology

The Washington Post wunkerkind Ezra Klein ended days of speculation Sunday, announcing that he is joining Vox Media. The founder of the Post's policy site Wonkblog detailed his plans to start…

NYT Magazine's Planet Hillary Cover Fails to Deliver Traffic Bonanza

Online attention gets a boost, but only just

It’s become a common ploy by magazines to release cover images and articles online before they appear in print in hopes of getting them to go viral and generate needed…

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