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Mom Begs Son to Come Home for Chinese New Year in Front-Page Newspaper Ad

That's one way to reach him

A mother bought a full-page ad on the front cover of the Chinese Melbourne Daily—a newspaper for the Australian city's Chinese community—begging her son to come home for Chinese New…

Studio Prints a Single Tweet in Full-Page New York Times Ad for Inside Llewyn Davis

But not the whole tweet

The media revolution has come full circle. To promote Inside Llewyn Davis as Hollywood awards season ramps up, CBS Films paid The New York Times a lot of money to run…

Famous Photos Reimagined as Selfies in Newspaper's Wonderful Print Ads

'You can't get any closer to the news'

Lowe South Africa developed a campaign for the Cape Times newspaper last spring in which famous photographs—the wartime kiss, Beyers Naude and Desmond Tutu, Winston Churchill smoking, etc.—were reimagined as…

Two Almost Entirely Blank Pages in Today's New York Times Are an Ad for a Movie

Less is more

Here's a pretty expensive way to say (almost) nothing: Buy two consecutive pages in the A section of The New York Times, and leave them completely blank except for a…

Man Uses Grappling Hook and Rope to Flee Michael Wolff in USA Today Ad

'This is off the record!'

USA Today has begun promoting several columnists in short YouTube videos—the most entertaining of which stars Michael Wolff, erstwhile Adweek editor and current writer for USA Today's Money section. In…

Buy the Guardian and Observer, or Your Weekend Will Be a Complete Disaster

BBH ads get more blunt

BBH London expands its "We Own the Weekend" campaign for the Guardian and Observer's Saturday and Sunday newspapers with a pair of dark-humored spots that focus on the "Tech Monthly"…

Racy Ad Claims Newspaper's New Website Is Better Than Sex (NSFW?)

Spot draws fire from women's groups

Israeli newspaper Ha'aretz has ruffled some bedspreads with this truly odd (and probably NSFW, though it's not really explicit) commercial positioning its new website as way more exciting than boring…

The New York Times Defends Putting Ad With Bloodied Man Next to Bombing Coverage

Too soon?

The New York Times took some heat from readers on Monday for allowing an online ad showing a bloodied man lying on the ground to appear next to coverage of…

Chicago Tribune Buys Pizza for Boston Globe After Last Week's Hell Week

Gesture of thanks for 'tenacious coverage'

The Chicago Tribune really, really loves Boston. Following the moral support it showed last week in the wake of the bombings at the marathon (via an impressive stunt on the…

Chicago Tribune Honors Boston With Amazing Tribute From One Great Sports Town to Another

We're all Boston fans now

Here's a pretty incredible piece of editorial from the front page of the sports section in Tuesday's Chicago Tribune—a tribute to Boston following Monday's bombings that turns all Chicago sports…

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