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Redbook EIC Meredith Rollins Talks About How the Mag Has Evolved for Its New Millennial Audience

These readers prefer humor and fashion to slow-cooker recipes

  Photo: Alfred Maskeroni  Specs New gig Editor in chief, Redbook Old gig Executive editor, Redbook Age 43 Redbook was one of the original Seven Sisters. Does that make it hard to combat the perception that…

Magazine Metrics Expand Beyond Ad Pages to Digital

Monthly report from the MPA will measure 147 periodicals' reach beyond print

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a…

How Shane Smith Built Vice Into a $2.5 Billion Empire

2014 Brand Genius winner for media

By now, you’ve no doubt heard about Vice’s humble beginnings. It’s 1994 in Montreal, and three guys—Shane Smith, Gavin McInnes and Suroosh Alvi—decide to launch a free punk magazine called…

Epicurious Hires New Executive Director

Former EIC left after Bon Appétit takeover

Following Bon Appétit’s recent takeover of Epicurious and the ensuing departure of editor in chief Nilou Motamed, the site’s director of product, Eric Gillin, has been promoted to the newly…

Ad of the Day: Kirsten Dunst Is a Selfie Waiting to Happen in Short Film for Vs. Magazine

Social, but not really

Kirsten Dunst stars in "Aspirational," filmmaker Matthew Frost's latest wry commentary on the nature of celebrity in the connected age. The two-and-a-half-minute clip, produced by Iconoclast for Vs. Magazine, finds Dunst…

Nilou Motamed Is Out as Epicurious Editor in Chief

Food site had been revamped with lifestyle focus

Epicurious editor in chief Nilou Motamed has been let go less than a year after she was hired by Condé Nast to take the online recipe hub in a more…

The Wire Gets Folded Back Into The Atlantic

Company says the site's business strategy 'hasn't proven out'

Barely a year after The Atlantic Wire struck out on its own as The Wire, both the site and its staffers are getting folded back into TheAtlantic.com. In an email to…

Tasting Table's Adam Sachs Named Editor of Saveur

Will replace former EIC James Oseland

Bonnier’s food magazine Saveur has found a replacement for former editor in chief James Oseland, who left last month to oversee the relaunch of Rodale’s Organic Gardening. Today, Bonnier announced…

Gravity Award Winner: Nivea Sun Solar Ad Charger

FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

Esquire Puts 9/11 Story Behind Paywall to Raise Money for James Foley Scholarship

'The Falling Man' includes new introduction

This week, to commemorate the 13th anniversary of September 11, Esquire has put an expanded version of its National Magazine Award nominated feature “The Falling Man” behind a paywall and…

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