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The Press

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Magazine

Why Time Inc. Is Going Big on Branded Video

Entertainment Weekly's 'Lightbulb' puts spotlight on actors

As part of Time Inc.’s repositioning as a multi-platform media company, the publisher of titles like People and Sports Illustrated has been putting an increased emphasis on fostering cross-brand collaborations. So…

Airbnb Is Launching a Print Magazine

The new travel pub is called 'Pineapple'

Over the past year, the humble magazine has undergone a resurgence as digital companies from Net-a-Porter to CNET have branched out into branded print magazines. Now, in the wake of…

Facebook Dominates Magazines' Social Media Audience, But Instagram Is Gaining Steam

Men's mags see growth on Pinterest

The MPA – The Association of Magazine Media is making good on its promise to start integrating social media data into its new Magazine Media 360° audience report. Today, the MPA…

Paper Magazine Chief Dishes on the Huge Impact of Kim Kardashian Cover

You won't be able to get the racy cover on newsstands

Kim Kardashian's Paper magazine cover may not have technically broken the Internet, but it was certainly a breakthrough moment for the 30-year-old title. With a circulation of just 155,000—roughly the…

Hearst Announces Winners of Company-Wide Tower Awards

Honorees include Good Housekeeping, Town & Country

This past Monday at Hearst's yearly company-wide sales meeting, Hearst Magazines president, marketing and publishing director Michael Clinton announced the winners of the Tower Awards, which are given annually to…

Beauty Brands Partner With Women's Mags For Girl-Powered Videos

Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

Self Makes 2 Key Hires as It Continues Its Reinvention

New fitness and lifestyle directors

It's been just about six months since Joyce Chang, the former executive editor of Cosmopolitan, officially took over as the new editor in chief of Condé Nast lifestyle title Self—and…

How Conde Nast Plans to Make Epicurious the Ultimate Food Resource

An interview with new Food Innovation Group vp, publisher Pamela Drucker Mann

  Photo: Elizabeth Lippman  Specs Name Pamela Drucker Mann Age 39 New gig Vp and publisher of Food Innovation Group: Bon Appétit and Epicurious Old gig Vp and publisher of Bon Appétit Less than a year ago,…

The Atlantic Tries to Turn Native Inside Out, Beginning With the Biology of Porsche Drivers

Heart rate and breathing become works of art

The Atlantic’s creative marketing arm, Atlantic Re:think, recently overhauled its native ad strategy, introducing a new responsive, immersive and highly customizable platform for long-form branded content. Today, the publisher is…

Martha Stewart Abandons DIY Approach to Magazine Business

Outsources some operations to Meredith

Martha Stewart Living Omnimedia appears to have found a solution for its struggling magazine business: hand it over to another publisher. Today, MSLO announced it is outsourcing business-side operations for Martha…

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