The Press



'Real Women' Will Appear on the Cover of Redbook's Fall Fashion Issue

Hearst title partners with Dove in risky move away from celebs

In September, Redbook will break away from the traditional celebrity cover model. Instead, the Hearst title will feature a group of real women—all winners of the magazine's second annual Real…

Elle Uses Virtual Reality to Share Fashion Up Close

VR 'brings the consumer into that world'

There are few front row seats during fashion shows, but Elle—with the aid of virtual reality—wants to extend the opportunity to see the shows up close. The Hearst magazine is partnering with 7…

Rodale Launches Paid Online Learning Platform

The magazine publisher's 'U' offers health and wellness education

Health and wellness magazine publisher Rodale has been testing out numerous revenue-generating brand extensions in recent years, from an e-commerce site to branded foods. Today, the publisher of titles like…

Apple Watch Gets Its First Advertising With a Stylish 12-Page Spread in Vogue

And it's right at home amid high fashion

Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device's launch in April. Rate-card value: north of $2.2 million. All three…

Maxim Finally Grows Up With New Redesign

The former lad mag isn't just about sex anymore

Once-hot laddie mag Maxim is trying to shed its frat-boy image with a head-to-toe makeover that makes its official debut today. The redesigned magazine—editor in chief Kate Lanphear's first full issue—targets…

The New Yorker Celebrates 90 Years With an Anniversary Issue and Amazon Series

Blowout edition features 9 different covers

It's been a big few days for The New Yorker, which kicked off the week with a blowout double issue celebrating its 90th anniversary and, earlier today, announced the official…

Town & Country Partners With Dior for Paris Travel Guide

March supplement draws from magazine's archives

In addition to Town & Country's usual luxe lifestyle coverage, readers will find a bonus in the new March issue: A 16-page pull-out guide to Paris, sponsored by quintessentially Parisian…

SI's Swimsuit Models Look a Bit Less Lovely If They Have Cable Instead of DirecTV

Hannah Davis, Chrissy Teigen and Nina Agdal get Rob Lowed

To date, Rob Lowe has been the only celebrity to suffer physical indignities in Grey's DirecTV campaign making fun of cable customers. But now he can add three famous supermodels…

Snickers Took Over the Back of SI's Swimsuit Issue With a Ssssplendid 'You're Not You' Ad

Model becomes Medusa

Snickers and BBDO New York have followed up their brilliant "Brady Bunch" Super Bowl ad with an inspired print piece—taking over the back cover of Sports Illustrated's new Swimsuit Issue…

Sports Illustrated Rolls Out 2015 Swimsuit Issue With Massive Marketing Push

Fan festivals kick off in New York and Nashville

It's that time of year again, when Sports Illustrated provides a brief respite from the bitter cold with the release of its annual sun-and-sand (and scantily clad) Swimsuit Issue. Today,…