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The Press

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Magazine

'Real Women' Will Appear on the Cover of Redbook's Fall Fashion Issue

Hearst title partners with Dove in risky move away from celebs

In September, Redbook will break away from the traditional celebrity cover model. Instead, the Hearst title will feature a group of real women—all winners of the magazine's second annual Real…

Elle Uses Virtual Reality to Share Fashion Up Close

VR 'brings the consumer into that world'

There are few front row seats during fashion shows, but Elle—with the aid of virtual reality—wants to extend the opportunity to see the shows up close. The Hearst magazine is partnering with 7…

Rodale Launches Paid Online Learning Platform

The magazine publisher's 'U' offers health and wellness education

Health and wellness magazine publisher Rodale has been testing out numerous revenue-generating brand extensions in recent years, from an e-commerce site to branded foods. Today, the publisher of titles like…

Maxim Finally Grows Up With New Redesign

The former lad mag isn't just about sex anymore

Once-hot laddie mag Maxim is trying to shed its frat-boy image with a head-to-toe makeover that makes its official debut today. The redesigned magazine—editor in chief Kate Lanphear's first full issue—targets…

Town & Country Partners With Dior for Paris Travel Guide

March supplement draws from magazine's archives

In addition to Town & Country's usual luxe lifestyle coverage, readers will find a bonus in the new March issue: A 16-page pull-out guide to Paris, sponsored by quintessentially Parisian…

Sports Illustrated Rolls Out 2015 Swimsuit Issue With Massive Marketing Push

Fan festivals kick off in New York and Nashville

It's that time of year again, when Sports Illustrated provides a brief respite from the bitter cold with the release of its annual sun-and-sand (and scantily clad) Swimsuit Issue. Today,…

Publishing Stalwart Maria Rodale on the State of Magazines

And her pick for the ultimate Men’s Health cover

Going on six years as CEO of Rodale, the company her grandfather founded in Eastern Pennsylvania in 1930, Maria Rodale has strengthened the roots of the health and wellness publisher…

Vogue Wins Top Prize at National Magazine Awards

New York mag, The New Yorker tie for most awards

Earlier this evening, magazine editors from across the country gathered at the 2015 National Magazine Awards to honor the year's best magazine content, including writing, design, photography and digital platforms.…

How 5 Major Publishers Plan to Use Snapchat's New Channels

'Discover' service opens door to new audiences and sponsors

With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers…

More Magazine Gets Luxe Redesign to Reflect Its High-Income Audience

Women's title boasts industry's most affluent readers

If you had to guess which women's magazine had the highest median household income, what would you say? Perhaps Harper's Bazaar? Maybe Vogue? As it turns out, the answer isn't an…

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