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Incredible Cover of Boston Magazine Made of Shoes Worn in the Marathon Another great design born of tragedy

The stunning May cover of Boston magazine features a photo of shoes worn in this year's Boston Marathon, arranged in a heart shape. "We will finish the race," says the…

April 25, 2013, 12:00 PM EDT

Fanta-Flavored Print Ad Probably Not Quite as Tasty or Refreshing as Fanta Itself The latest in edible advertising

I was just thinking how much I'd like to eat a magazine ad right about now, and along comes this edible effort from OgilvyOne in Dubai for citrus-flavored Fanta. There's…

February 26, 2013, 4:27 PM EST

Wedding Magazine Flip-Flops on Photographer's Ad Showing Gay Couple Change of heart, and apology, after protest

Wedding photographer Anne Almasy probably didn't think buying her first print ad in a magazine would be such an emotional roller coaster. Weddings Unveiled initially rejected her ad because it…

February 19, 2013, 11:33 AM EST

Lexus Hides Swimsuit Models in Interactive 'Sports Illustrated' Ad Scan a code, and they come to life

Automakers seem to love the Sports Illustrated swimsuit issue—probably because women wearing little clothing have been a staple of auto ads for generations. Last year we saw Ford sneak a…

February 12, 2013, 3:14 PM EST

Wired Hides a Sneaky Message on the Spines of Its 2012 Issues Reader notices 1993 quote from founding editor Louis Rossetto

Wired celebrated its 20th anniversary year in 2012 with a hidden and quite old-school little print puzzle. If you stack the January through December issues with the covers facing up,…

November 28, 2012, 10:12 AM EST

Mad Magazine's Old Parody Ads Were Better Than the Real Thing Dozens of vintage spoofs

Back in its glory days, better known as the 1960s and 1970s, Mad magazine was full of awesome fake ads like the ones archived in this Flickr account. Do yourself…

November 8, 2012, 3:34 PM EST

Lexus Print Ad Roars to Life, With a Little Help From an iPad CinePrint adds color, music and sound

We've written before about print ads that don't just sit there looking pretty. Here's the latest one: a Lexus ad in the Oct. 15 Sports Illustrated that suddenly becomes animated—the…

October 10, 2012, 1:12 PM EDT

VW's Green Print Ad Includes Pre-Paid Mailing Label to Recycle Magazine Pitches eco-friendly BlueMotion technology

Volkswagen does some of the more interesting print ads around. Following the edible print ad and the test-drive print ad, here's a magazine insert from VW South Africa that embodies…

September 4, 2012, 10:27 AM EDT

'Where' Magazine Becomes 'Whore' Magazine Thanks to Art-Director Fail O.C. cover is found wanton

The Orange County edition of global tourism magazine Where has stripped its website of any trace of this cover, where the common art-director trick of making the art bigger by…

September 3, 2012, 12:25 PM EDT

Mentos Are Great for Covering Up Your Naughty Bits Martin ads mirror target magazines' content

After the fake Mentos commercial we enjoyed yesterday, it's time for the real thing—a new print campaign by The Martin Agency for Mentos Pure Fresh gum. Four new ads have…

August 28, 2012, 4:18 PM EDT

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