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Lexus Print Ad Roars to Life, With a Little Help From an iPad CinePrint adds color, music and sound

We've written before about print ads that don't just sit there looking pretty. Here's the latest one: a Lexus ad in the Oct. 15 Sports Illustrated that suddenly becomes animated—the…

October 10, 2012, 1:12 PM EDT

VW's Green Print Ad Includes Pre-Paid Mailing Label to Recycle Magazine Pitches eco-friendly BlueMotion technology

Volkswagen does some of the more interesting print ads around. Following the edible print ad and the test-drive print ad, here's a magazine insert from VW South Africa that embodies…

September 4, 2012, 10:27 AM EDT

'Where' Magazine Becomes 'Whore' Magazine Thanks to Art-Director Fail O.C. cover is found wanton

The Orange County edition of global tourism magazine Where has stripped its website of any trace of this cover, where the common art-director trick of making the art bigger by…

September 3, 2012, 12:25 PM EDT

Mentos Are Great for Covering Up Your Naughty Bits Martin ads mirror target magazines' content

After the fake Mentos commercial we enjoyed yesterday, it's time for the real thing—a new print campaign by The Martin Agency for Mentos Pure Fresh gum. Four new ads have…

August 28, 2012, 4:18 PM EDT

Jon Hamm and Lena Dunham Pitch 'New Yorker' iPhone App Painfully hip or just right?

There's oh so much self-consciously postmodern meta-comical hipsterism on display in this video promoting The New Yorker's new iPhone app. Given the self-consciously postmodern hipster bent of the product and…

August 9, 2012, 9:50 AM EDT

Oliver Stone Is Smoking a Joint on Cover of Latest 'High Times' Magazine's new editor promises stronger stuff

Chris Simunek, the new editor in chief of High Times, is looking to put hard-hitting, relevant War on Drugs political journalism back into the magazine, which is why he personally…

June 13, 2012, 10:01 AM EDT

5 Hilarious Fake Magazine Covers Work as Terrific Decoys Burnett creative wraps his 'Lürzer's Archive' in them

Wait, Cockhandler is not a real magazine? Not even at Condé Nast? That unsavory publication, which ostensibly follows the fowl business of cockerel and hen farming, is one of five…

June 8, 2012, 9:12 AM EDT

British Gardening Magazine Unveils Scratch-and-Sniff Issue Aroma of innovation or desperation?

It's no secret that the magazine business stinks these days. Cue British glossy Gardners' World, which just published a scratch-and-sniff issue, the latest example of print media grasping for ways…

May 31, 2012, 9:53 AM EDT

The Most Honest Women's Magazine Cover Ever Fear and loathing, all in a few cover lines

This is old, but new to us—the cover of Overanalyzing magazine, expertly spoofing women's magazines' general exploitation of their reader's feelings of inadequacy and fear. Read it and weep. Originally…

May 25, 2012, 10:06 AM EDT

Flipboard's Quittner Talks About Role, Explains Ad Platform 'We don't call ourselves an aggregator—it's a dirty word.'

If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin,…

May 16, 2012, 7:59 PM EDT

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