The Press



Condé Nast's GQ, Bombay Sapphire Launch Boozy Video Series

America's Bartender is a reality competition

Guys who are looking for boozy video content don't have to look far these days, from shows like Three Sheets to the newly launched Esquire Network. Now comes America's Bartender, the…

3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right?

Brave, Mother, W+K

Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in November's…

Ad-Free Issue of September Vogue Is an Engineering Marvel, but It Will Cost You

Fashionably fuzzy math

For anyone who avoided picking up this year's September issue of Vogue because it would cause back trouble to carry around, here's another option—an ad-free version is for sale on…

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone

Draftfcb basks in the sun

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…

Dove Magazine Ad Uses Carbon Paper to Show How Abusive Words Don't Fade

Building children's self-esteem

The Dove Self Esteem Project and agency Torke+CC in Lisbon, Portugal, placed an ad (and a pen) in a parenting magazine and asked adults to write down the worst thing…

Microsoft Ad Turns Forbes Print Magazines Into T-Mobile WiFi Hotspots

2-3 hours of free connectivity

Microsoft stuffed a functional WiFi router into a limited number of the most recent issue of Forbes, perhaps inspired by Entertainment Weekly's use of tiny LCD screens in one of…

Incredible Cover of Boston Magazine Made of Shoes Worn in the Marathon

Another great design born of tragedy

The stunning May cover of Boston magazine features a photo of shoes worn in this year's Boston Marathon, arranged in a heart shape. "We will finish the race," says the…

Fanta-Flavored Print Ad Probably Not Quite as Tasty or Refreshing as Fanta Itself

The latest in edible advertising

I was just thinking how much I'd like to eat a magazine ad right about now, and along comes this edible effort from OgilvyOne in Dubai for citrus-flavored Fanta. There's…

Wedding Magazine Flip-Flops on Photographer's Ad Showing Gay Couple

Change of heart, and apology, after protest

Wedding photographer Anne Almasy probably didn't think buying her first print ad in a magazine would be such an emotional roller coaster. Weddings Unveiled initially rejected her ad because it…

Lexus Hides Swimsuit Models in Interactive 'Sports Illustrated' Ad

Scan a code, and they come to life

Automakers seem to love the Sports Illustrated swimsuit issue—probably because women wearing little clothing have been a staple of auto ads for generations. Last year we saw Ford sneak a…