The Press



How Hearst Turned an 8-Year-Old Recipe Website Into a Social Video Heavyweight

Delish draws millions of millennial fans with fun food content

Unicorn Bark. Breakfast Ramen. Boozy Skittles Slushies. While these might sound like the culinary fantasies of a stoned college student, they're actually the titles of short-form recipe videos created by…

How Food & Wine's New Editor Is Bringing Her Own Flavor to the Brand

Nilou Motamed talks travel, talent and and Top Chef

Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the…

Esquire's New Editor Wants to 'Reimagine the Way Fashion Can Be Done'

Jay Fielden on female voices in men's magazines

Specs Current gig Editor in chief of Esquire; editorial director of Town & Country Previous gig Editor in chief of Town & Country Age 46 Twitter @jayfielden Adweek: Growing up, were you…

The New Yorker's Cover, and Qualcomm Ads, Come to Life This Week via Augmented Reality

Christoph Niemann fronts the Innovators Issue

The new issue of The New Yorker, on newsstands today, comes with a tech tie-in befitting its title of Innovators Issue—a cover, designed by Christoph Niemann, that springs to life…

Channing Tatum Heats Up Hearst's Pitch to Advertisers With 'Magic Mike Live' Teaser

Company announces an ambitious slate of shows at NewFront

Some might say it was a magical Wednesday evening at the first-ever Hearst Magazines Digital Content NewFront House Party at Hearst Tower in New York. First, Magic Mike star Channing Tatum…

Q&A: What It Means to Be the First Female Editor of a National Sports Mag

ESPN The Magazine's Alison Overholt

Specs Current gig Editor in chief, espnW and ESPN The Magazine Previous gig Editor in chief, espnW Age 39 Twitter @alisonoverholt Adweek: There's been a lot of buzz around the fact that you're the first…

The Economist Will Pitch Sponsored Mini-Documentaries in Its NewFronts Debut

Legacy publisher to offer video formats

The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On May 10 in…

Ad of the Day: Clémence Poésy Is Caught Off Guard in This Sublime Film for Vs. Magazine

Or is she?

In a short film for Vs. Magazine, actress/model Clémence Poésy, clad in G-Star jeans and shirt, sits, stalks and sashays around her London hotel room, practicing these lines from a…

Metropolitan Home Is Headed Back to Newsstands

Hearst revives home décor title

There's exciting news for design aficionados: Metropolitan Home, the much-loved Hachette shelter title that was shuttered in 2009, is headed back to newsstands this month thanks to Hearst, which acquired…

Advertisers Are Cozying Up to the New Playboy

Millions spent on research to refocus the iconic men's mag

Can Playboy really be, you know, Playboy without featuring photos of nude women? The iconic men's magazine is certainly hoping so, starting with its March issue, in an attempt to avoid…