The Press
:Magazine
Since native became the hottest buzzword in advertising, digital marketers have struggled to agree on what it is, giving rise to an untold number of articles and panels devoted to…
Baba Shetty, the Newsweek Daily Beast Co. CEO, is leaving the company ahead of Newsweek's planned sale, Tina Brown announced today in a company-wide memo. Shetty, who was the chief…
Bloomberg Businessweek took an interesting approach in its effort to court millennials when it shamed them for still living at home with mom and dad and then invited them to subscribe,…
The narrative behind the magazine industry has remained steady for a while—newsstand is down, circulation is flat, and digital is growing but tiny—and according to PwC’s new Entertainment & Media…
Once upon a time, the hottest kind of publisher to be in the U.S. was a European one. Companies like Bonnier, Dennis, Emap, Bauer and Hachette Filipacchi established footholds in…
Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to…
Remnants of once-hot indie music title Spin's days as a print magazine are continuing to disappear in the wake of its acquisition by Buzzmedia (now SpinMedia) last summer. This week’s…
A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…
Digital publishing platform Onswipe today is announcing a pair of ad products called The Glossy and Promoted Content, which are aimed to improve the effectiveness of tablet-based promos. The Glossy…
