The Press



These Print Ads Illustrate Clean Water in the Most Brilliantly Impressionistic Way

Lowe's award-winning Pureit work

The Pureit water purifier works so well that it can turn grimy canal water—or a murky rural stream—totally clear. At least, that's what Unilever's latest print campaign seems to say. In…

Esquire Launches an Expansive, Paid Digital Archive to Mark Its 1,000th Issue

Making old content profitable again

For its 1,000th issue, Esquire is reaching back into its storied past. Esquire debuted in the autumn of 1933 with contributions from Ernest Hemingway, John Dos Passos and Dashiell Hammett. Over…

Media General Will Buy Meredith for $2.4 Billion

New company will be third-largest TV affiliate owner in U.S.

Media General Inc. announced today that it will buy Meredith Corp., in a cash and stock deal valued at $2.4 billion, which will create the third-largest owner of TV affiliates…

Sports Illustrated Gears Up for College Football Season With a New Site

Campus Rush focuses on game-day culture

Sports Illustrated is gearing up for the college football season with the launch of its newest digital vertical, Campus Rush. The site, which officially debuted yesterday, focuses on the culture…

Hearst Is Hawking September Issues From Its 'MagMobile'—a Roving Newsstand on Wheels

Rolling through NYC today

In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," a roving…

Time Turned the Year's Hottest Tech Into the Year's Dumbest Cover, and Parody Is Rampant

Poor Palmer Luckey

OculusVR founder Palmer Luckey is one of the tech industry's brightest rising stars—a fact Time tried but ridiculously failed to capture on its newest cover. As you can see above, Luckey…

Women's Health and Domino Team Up to Cover Healthy Living

2 brands will share content

While magazine publishers are increasingly pushing for more internal collaboration between brands, it's still rare to see titles from different publishers working together—especially when they have very similar target audiences.…

Condé Nast's New In-House Native Ad Studio Debuts Its First Campaign

Samsung-branded cover to go out to Bon Appétit subscribers

Six months after its buzzy launch, Condé Nast's in-house native ad unit, 23 Stories, which allows advertisers to work directly with the publishing company's editors, is finally unveiling its first…

Amy Schumer Narrates the Extremely Awkward Experience of Her Glamour Cover Shoot

Not her most enjoyable day

Glamour is getting good at video content tied to its cover models and other interviewees. A couple of months ago, we got Anna Kendrick's take on Reddit's Shower Thoughts. And…

Rolling Stone Wants the Whole World to Think, and Dress, Just Like Steve Jobs

'Question everything,' says new ad

In this amusing 90-second spot for Rolling Stone, men and women of all sorts dress up like Apple's late co-founder Steve Jobs. They don wire-rim specs, black turtlenecks and blue…