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Barton F. Graf Has a Clever Idea for Getting More Men to Become Mentors Excuse them from jury duty, and soon you'll need fewer juries

Esquire recently asked three ad agencies to help with its male mentoring initiative. Today, Barton F. Graf 9000 unveiled its campaign: a political initiative to establish mentorship of children as…

October 22, 2014, 1:39 PM EDT

Nivea Magazine Ad Really Protects With Removable Bracelet That Tracks Your Child on the Beach Print and mobile work together

Taking your kid to the beach means worrying he or she will wander off when you're not looking. Enter sunscreen brand Nivea and FCB São Paolo with a campaign that…

May 6, 2014, 7:14 AM EDT

Magazine Puts Half of Its New Issue in a Time Capsule and Will Open It in 2024 You'll get to see Part 2 in 10 years

Dodo magazine might only be on its second issue, but it's got big plans for the future. In fact, one idea directly involves the future. The magazine is putting together a…

May 1, 2014, 11:43 AM EDT

Reincarnation Isn't Kind to Trump, Zuckerberg and Gates in Luxury Magazine Ads Enjoy your money now

Donald Trump, Bill Gates and Mark Zuckerberg get reincarnated as an owl, a llama and a sheep, respectively, in AlmapBBDO's unusual campaign for Top Magazine, a luxury fashion and lifestyle…

April 11, 2014, 8:12 AM EDT

J. Crew Brings Back a Discontinued Swimsuit Just Because One Superfan Asked Nicely 'Your wish is my command'

Open letters to brands rarely work, though it might help your odds of success if you happen to be a fashion writer for New York magazine and The Wall Street…

April 9, 2014, 3:23 PM EDT

Oops? Rolling Stone Has John Hancock Sign the Constitution on Julia Louis-Dreyfus Cover But a source claims it was intentional

If you've seen Rolling Stone's latest cover featuring Julia Louis-Dreyfus of Veep fame, your initial thoughts were probably along the lines of "Elaine from Seinfeld is naked!" or perhaps "JLD…

April 9, 2014, 3:22 PM EDT

Sports Illustrated Brings You Kate Upton in Zero Gravity Photo shoot is out of this world

We all know the purpose of the Sports Illustrated Swimsuit Issue is to create spank-bankable material in a format convenient for reading on the toilet. But the baseness of its…

February 19, 2014, 2:38 PM EST

Can Ad Agencies Teach Women to Love Their Bodies? Marie Claire commissions print ads from six shops

Female empowerment was a major advertising theme in 2013, particularly in the area of self-esteem—led by Dove's "Real Beauty Sketches." But freed of client constraints, can ad agencies alone get…

January 9, 2014, 5:29 AM EST

Brides To Launch YouTube Competition Series Couples will vie for crowdsourced wedding

Condé Nast’s Brides is jumping on the digital video trend for its Brides Live Wedding, where readers can plan a couple’s wedding via social media by voting on everything from…

December 6, 2013, 3:11 PM EST

Condé Nast's GQ, Bombay Sapphire Launch Boozy Video Series America's Bartender is a reality competition

Guys who are looking for boozy video content don't have to look far these days, from shows like Three Sheets to the newly launched Esquire Network. Now comes America's Bartender, the…

October 24, 2013, 4:15 PM EDT

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