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This CEO Is Building the ‘Yahoo for Men’

Looking past big city interests to reach the average Joe

  Photo: Alfred Maskeroni  Specs Who James Heckman New gig CEO, founder and director of Scout Old gig Head of global media strategy at Yahoo Age 49 What’s your mission statement for Scout? I don’t feel it’s an overreach…

Magazine Metrics Expand Beyond Ad Pages to Digital

Monthly report from the MPA will measure 147 periodicals' reach beyond print

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a…

The Wire Gets Folded Back Into The Atlantic

Company says the site's business strategy 'hasn't proven out'

Barely a year after The Atlantic Wire struck out on its own as The Wire, both the site and its staffers are getting folded back into TheAtlantic.com. In an email to…

Why Did This Pulitzer Prize-Winning Journalist Ditch His NBC Gig for a Pot Pub?

Smoking out the stigma of a growing industry

Not so long ago, the idea of a marijuana news site would have probably conjured up images of smoking paraphernalia and stoner jokes. But as marijuana legalization has become an…

Details Launches Display Ad Network

Condé men's mag still on the hunt for a new publisher

In a first for Condé Nast, Details magazine is launching its own male-targeted digital display ad network. The Details Ad Collection, currently in beta mode with more than 20 members,…

Elle.com Veteran Amina Akhtar Heads to TheFashionSpot

Joins as editorial director

Former Elle.com executive editor Amina Akhtar has landed at theFashionSpot, where she will be taking over as editorial director. "TheFashionSpot is an essential fashion industry source which is why I was…

Yahoo Beauty Won’t Ignore Men

Bobbi Brown-led digital magazine launches today

Yahoo Beauty believes that the b-word isn't just for women. The newest digital magazine for the Sunnyvale, Calif.-based company—which launched today with sponsor L'Oréal USA—will publish content that appeals to…

Glamour Magazine Gets an All-American Makeover

But can it keep sales from slipping?

In the year since former InStyle publisher Connie Anne Phillips left the Time Inc. fold to join Condé Nast as vp, publisher of Glamour, the magazine has undergone a significant…

Publishers Ditch Swanky Offices for Savings and Subsidies

Is building a brand more important than branding a building?

It’s the end of an era for publishers—at least as far as their iconic New York headquarters are concerned. Time Inc. and Condé Nast, stalwarts of the midtown media scene,…

Infographic: What Motivates and Agitates Mom Bloggers

How (and how much) do they get paid?

For marketers, blogging moms have long been a mysterious and massively influential group that can seem difficult to decode. The reason is relatively simple: No two bloggers are alike. Each…

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