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Apps

Best Apps In the fickle world of apps, here are Adweek's latest obsessions—in music, maps, social, shopping & more

Vine In the past few years, GIFs have become a ubiquitous form of social content. Now, with Twitter’s new mobile sharing app, everybody can make a GIF-like video. Experts predict Vine…

February 13, 2013, 6:11 AM EST

Is Mobile Phoning It In? The IAB's Anna Bager on the challenges facing the still-nascent advertising medium

Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…

February 11, 2013, 12:04 AM EST

Information Diet: Andrew Lincoln When it comes to Plants vs. Zombies, The Walking Dead star kills the competition

What’s the first information you consume in the morning? It would have to be my alarm clock. That’s purely because my son has a tendency to sit on my chest—he’s not…

February 11, 2013, 12:03 AM EST

Sports Illustrated Swimsuit Issue Leaked Incident is apparent first for the franchise

Sports Illustrated said it’s looking into how the coveted image of its annual Swimsuit Issue was leaked before it was to be revealed on Late Night With David Letterman Monday…

February 10, 2013, 10:14 PM EST

Data Points: Social Savior Is Twitter TV's godsend or are people are just tweeting through the commercial breaks?

With all the DVRing and ad-skipping going on, social TV apps offer the promise that the chance to chat in real time with fellow fans can lure people back to…

February 6, 2013, 9:39 AM EST

Pinterest's Retail Problem As more shoppers use the online scrapbook to showcase brands, retailers struggle to keep pace

Fashion retailer H&M is pretty popular on Pinterest—in spite of itself. Over the last month, the social scrapbooking platform’s users have pinned, repinned, commented on or liked the brand’s products…

February 4, 2013, 3:57 AM EST

Condé Nast's W Cuts Frequency, Ups Digital Focus Magazine to move to responsive digital design

Condé Nast's W magazine is reducing its print frequency from 12 issues a year to 10 while amping up its digital presence. While other magazines' frequency cuts usually are a symptom of…

January 31, 2013, 1:58 PM EST

Sportswriters Go Long Online As the business of print publishing takes a hit, sports journalists find new outlets on the Web for rambling reads

As any literary-minded technophile will tell you, the Internet has become a haven for lengthy, high-quality prose, with sites from the Awl to BuzzFeed regularly churning out 4,000-word stories. But…

January 29, 2013, 7:21 AM EST

It's Game On for Second Screen While CBS secures separate ad deals for Super Bowl live stream, NFL and Verizon intercepts with big smartphone play

There’s not a lot of common ground between digital media and television, but huge live events—especially the Super Bowl—are just as important for both media because they guarantee vast numbers…

January 28, 2013, 12:03 AM EST

Information Diet: Luke Perry Cops to watching Breaking Bad on his iPad, refuses to buy into the hype of the iPhone

Specs Age 47 Accomplishments Director, star and executive producer of Goodnight for Justice: Queen of Hearts, premiering Jan. 26 on the Hallmark Movie Channel; starred in Beverly Hills, 90210; Oz; and John…

January 25, 2013, 5:26 AM EST

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