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Apps

Dana White Has Built the UFC Into the Largest Pay-Per-View Event on the Planet 2014 Brand Genius winner for sports

Asked what it’s like to run the Ultimate Fighting Championship, the ruling franchise of the mixed martial arts world, Dana White doesn’t mince words. “This job is insanity,” he says.…

September 29, 2014, 12:04 AM EDT

Do Anonymous Apps Enable Cyberbullying? One activist says they have a long way to go

Do apps like Whisper, Secret and Ask.fm, which let their users mask their identity, give voice to cyberbullying and other bad behavior? Mike Dreiblatt, president of the activist group Stand…

September 15, 2014, 10:12 PM EDT

Anonymous Apps Try to Curb Bad Behavior Ask.fm is investing millions to ensure a safe user experience

Ask.com was well aware of the controversy surrounding anonymous app Ask.fm before purchasing it last month, according to its CEO Doug Leeds. Here, the exec, who now also oversees Ask.fm,…

September 15, 2014, 10:05 PM EDT

Anonymous Apps Like Whisper and Secret Have a Dark Side Abusive language and bullying have brands proceeding with caution

An increasingly popular category of social media presents an enticing but potentially risky proposition for brands eager to reach teens and young adults. Services such as Ask.fm, Secret, Whisper and…

September 15, 2014, 10:00 PM EDT

What Brands Need to Know About Back-to-School Shopping Habits Get your slice of the annual educational spending spree

With spending on back-to-school and college estimated to reach $74.9 billion this year, the annual end-of-summer scramble for new clothes, tech products, pencils and pens now rivals the holiday season.…

August 27, 2014, 12:12 AM EDT

InStyle to Reveal September Cover on Snapchat Magazine brands are beginning to embrace the social net

Over the past year, Instagram has become a popular channel for fashion brands to introduce new campaigns. (See: Oscar de la Renta, Prabal Gurung, Calvin Klein, Barneys New York.) Now,…

August 8, 2014, 7:26 AM EDT

Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile Obstacles include a lack of tech, skills and insights

While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology…

July 30, 2014, 10:52 AM EDT

Chris Colfer Doesn’t Want to Know What the Internet Thinks of Him The Glee star avoids his own headlines, but loves posting pet pics

Specs Who Chris Colfer Age 24 Accomplishments Star of Fox’s Glee; screenwriter; author of The Land of Stories book series (his latest, A Grimm Warning, was just released) Base Los Angeles What’s the first information…

July 17, 2014, 10:17 AM EDT

Oprah Will Send You a Birthday Card if You Buy a Premium Subscription to O Hoping to boost circ with new tiered model

In print’s eternal quest to make up for declining circulation and advertising revenue, the possibilities of premium subscription plans have become a particular source of interest. Hearst’s O, the Oprah Magazine…

July 13, 2014, 7:56 PM EDT

How Veteran TV Exec Dawn Ostroff Is Taking Condé Nast Beyond Print A dozen films at studios, more than 30 in development

The century-old magazine giant Condé Nast made an eyebrow-raising announcement in October 2011. Faced with declining print revenue, the company said it was getting into the entertainment business. Even more…

June 29, 2014, 7:57 PM EDT

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