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Apps

What Do Millennials Really Want? From their favorite digital devices to Lena Dunham, here’s what we learned

What do you think of when you hear or read the word millennial? Perhaps a smartphone-addicted twentysomething who spends her free time posting selfies on Instagram, sharing BuzzFeed lists on Facebook and creating…

October 6, 2014, 8:04 AM EDT

Redbook EIC Meredith Rollins Talks About How the Mag Has Evolved for Its New Millennial Audience These readers prefer humor and fashion to slow-cooker recipes

  Photo: Alfred Maskeroni  Specs New gig Editor in chief, Redbook Old gig Executive editor, Redbook Age 43 Redbook was one of the original Seven Sisters. Does that make it hard to combat the perception that…

October 6, 2014, 7:58 AM EDT

How Two Millennials With a Talent for Writing Apps Founded Their Own Multimillion Dollar Agency Brands like Jägermeister and Coca-Cola are clients

Specs Who Co-founders and co-CEOs Mark McDonald (l.) and Josiah Humphrey What App development company Where Headquarters in Melbourne, Australia Mark McDonald and Josiah Humphrey were barely teenagers when they went into business together…

October 6, 2014, 7:58 AM EDT

Dana White Has Built the UFC Into the Largest Pay-Per-View Event on the Planet 2014 Brand Genius winner for sports

Asked what it’s like to run the Ultimate Fighting Championship, the ruling franchise of the mixed martial arts world, Dana White doesn’t mince words. “This job is insanity,” he says.…

September 29, 2014, 12:04 AM EDT

Do Anonymous Apps Enable Cyberbullying? One activist says they have a long way to go

Do apps like Whisper, Secret and Ask.fm, which let their users mask their identity, give voice to cyberbullying and other bad behavior? Mike Dreiblatt, president of the activist group Stand…

September 15, 2014, 10:12 PM EDT

Anonymous Apps Try to Curb Bad Behavior Ask.fm is investing millions to ensure a safe user experience

Ask.com was well aware of the controversy surrounding anonymous app Ask.fm before purchasing it last month, according to its CEO Doug Leeds. Here, the exec, who now also oversees Ask.fm,…

September 15, 2014, 10:05 PM EDT

Anonymous Apps Like Whisper and Secret Have a Dark Side Abusive language and bullying have brands proceeding with caution

An increasingly popular category of social media presents an enticing but potentially risky proposition for brands eager to reach teens and young adults. Services such as Ask.fm, Secret, Whisper and…

September 15, 2014, 10:00 PM EDT

What Brands Need to Know About Back-to-School Shopping Habits Get your slice of the annual educational spending spree

With spending on back-to-school and college estimated to reach $74.9 billion this year, the annual end-of-summer scramble for new clothes, tech products, pencils and pens now rivals the holiday season.…

August 27, 2014, 12:12 AM EDT

InStyle to Reveal September Cover on Snapchat Magazine brands are beginning to embrace the social net

Over the past year, Instagram has become a popular channel for fashion brands to introduce new campaigns. (See: Oscar de la Renta, Prabal Gurung, Calvin Klein, Barneys New York.) Now,…

August 8, 2014, 7:26 AM EDT

Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile Obstacles include a lack of tech, skills and insights

While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology…

July 30, 2014, 10:52 AM EDT

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