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Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…
Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a standalone tablet issue in just two days. (In…
Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…
There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a…
TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…
YouTube is nurturing the next generation of media 'stars'— a collection of talent with huge followings producing content unlike anything else in the traditional media world. And the company is…
Children’s privacy is so sensitive that all it took for kids game Mobbles to pre-emptively pull its app last December was a complaint filed with the Federal Trade Commission by…
Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…
Specs Who (l. to r.) Neil Capel, co-founder, CEO; David Blanke, COO, CFO; and Ian White, co-founder, CTO What Personalized recommendation platform Where New York offices You may not know it, but those links…
It’s been two weeks since the release of Flipboard 2.0, which gave users the ability to create their own custom magazines using repurposed content. Today, Flipboard released a spiffy infographic…
