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Apps

The Atlantic Launches a Paid Product 'The Atlantic Weekly' bets on readers' willingness to pay for curation

For a 155-year-old print publication, The Atlantic has never been shy about digital experimentation—a strategy that, so far, seems to have paid off, considering that the brand’s full-year digital ad…

June 14, 2013, 1:47 PM EDT

Meredith Aims for Millennials With Augmented Reality Mobile app draws from parenting brands

Augmented reality and mobile technology are two major trends in digital content, and a new app from Meredith Corp. combines them both. The free Mom+ parenting app, available via the Apple…

June 14, 2013, 12:02 AM EDT

Kris Jenner Keeps Tabs on Her Kids via TMZ 'They report on my family at least once a week'

Who Kris Jenner Age 57 Accomplishments Matriarch of the Jenner-Kardashian clan; star of E’s Keeping Up With the Kardashians; host of limited-run talk show Kris, premiering July 15 on select Fox stations…

June 13, 2013, 11:22 PM EDT

The Marketer’s Guide to Reaching Millennials They are the medium

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…

June 10, 2013, 10:45 PM EDT

Your Kids Have the Same Media Habits as You Do Growing up digital

When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets. Half of 10-…

May 29, 2013, 6:29 AM EDT

Hearst Is the Latest Publisher to Jump On Native Ad Trend Scale across brands

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired,…

May 27, 2013, 9:57 PM EDT

Struggling for Ad Support, Huffington Mag Looks Past iPad Revamp under way

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying…

May 26, 2013, 10:57 PM EDT

USA Today Takes Its Ad Meter Beyond the Super Bowl Sees room to expand

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…

May 19, 2013, 11:08 PM EDT

Wired and Cisco Collaborate on Crowdsourced Tablet Mag 'The Connective' uses real-time data to tell interactive stories

Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a standalone tablet issue in just two days. (In…

May 15, 2013, 6:00 AM EDT

How to Attract Eyeballs to Branded Content Millions more pageviews

Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…

May 13, 2013, 10:28 PM EDT

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