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The Press

Sports Illustrated Gears Up for College Football Season With a New Site

Campus Rush focuses on game-day culture

Sports Illustrated is gearing up for the college football season with the launch of its newest digital vertical, Campus Rush. The site, which officially debuted yesterday, focuses on the culture…

These Are the 10 Magazines With the Biggest Mobile Readerships

ESPN, People bring in huge monthly audiences

Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership…

This Oregon Newspaper Is Looking for a Marijuana Critic

And resumes are rolling in

With Oregon becoming the latest state to legalize recreational marijuana last month, Portland's major daily newspaper is looking to grow its cannabis coverage. Last week, The Oregonian, the oldest continuously published…

4 Major Publishers Can Now Put Ads in Their Online Comment Sections

Livefyre signs up media notables

It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and…

Hearst Is Hawking September Issues From Its 'MagMobile'—a Roving Newsstand on Wheels

Rolling through NYC today

In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," a roving…

How CafeMom Plans to Cater to Millennial Latinas

Big backing for mobile-first site Vivala

CafeMom is expanding beyond moms. The media company today launched Vivala, a mobile-first platform catering to millennial Hispanic women. The user-generated platform will be run by editor in chief Zuania Capó,…

Time Turned the Year's Hottest Tech Into the Year's Dumbest Cover, and Parody Is Rampant

Poor Palmer Luckey

OculusVR founder Palmer Luckey is one of the tech industry's brightest rising stars—a fact Time tried but ridiculously failed to capture on its newest cover. As you can see above, Luckey…

Vice Launches Its First Female-Focused Content Hub, Broadly

New site hopes to 'elevate the coverage of women's interests'

Vice is still not ready to announce its much-rumored linear channel, but the media company unveiled its 11th digital channel today. Broadly is the first Vice site designed for women. Broadly…

Mashable Uses Vertical Video to Visit the Creator of the Cronut

Mostly for editorial, and ready for advertisers, too

Count Mashable among those to embrace vertical video. The media company published its first story this morning that will be embedded with vertical videos for desktop, mobile and iOS, riding the…

Women's Health and Domino Team Up to Cover Healthy Living

2 brands will share content

While magazine publishers are increasingly pushing for more internal collaboration between brands, it's still rare to see titles from different publishers working together—especially when they have very similar target audiences.…

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