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The Press

Elle Uses Virtual Reality to Share Fashion Up Close VR 'brings the consumer into that world'

There are few front row seats during fashion shows, but Elle—with the aid of virtual reality—wants to extend the opportunity to see the shows up close. The Hearst magazine is partnering with 7…

March 2, 2015, 8:00 AM EST

Rodale Launches Paid Online Learning Platform The magazine publisher's 'U' offers health and wellness education

Health and wellness magazine publisher Rodale has been testing out numerous revenue-generating brand extensions in recent years, from an e-commerce site to branded foods. Today, the publisher of titles like…

February 26, 2015, 1:34 PM EST

Apple Watch Gets Its First Advertising With a Stylish 12-Page Spread in Vogue And it's right at home amid high fashion

Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device's launch in April. Rate-card value: north of $2.2 million. All three…

February 26, 2015, 11:30 AM EST

This New Website Wants to Be an Etsy for Artists One-week-old Ziibra already has JetBlue cherry-picking its creative work

Can Ziibra be to artists what Etsy is to artisans? Indeed, Ziibra, which launched last week, wants to be the destination for painters, musicians and designers to promote and sell their…

February 26, 2015, 7:00 AM EST

Emotional and Effective, Upworthy's Native Ads Have Brought in More Than $10 Million for the Site Starbucks joins growing list of brand partners

When Starbucks wanted to share the uplifting story of how its local events helped a deaf woman discover a large, supportive community, the coffee chain turned to a somewhat obvious…

February 20, 2015, 9:02 AM EST

Maxim Finally Grows Up With New Redesign The former lad mag isn't just about sex anymore

Once-hot laddie mag Maxim is trying to shed its frat-boy image with a head-to-toe makeover that makes its official debut today. The redesigned magazine—editor in chief Kate Lanphear's first full issue—targets…

February 18, 2015, 5:53 PM EST

Derek Jeter Launches The Players' Tribune As a Digital Platform for Athletes Yes, they say, they write their own articles

When Jason Collins decided to announce he was retiring from the NBA, he wanted to say it in his own words. Instead of going to a traditional media outlet, he…

February 18, 2015, 5:23 PM EST

The New Yorker Celebrates 90 Years With an Anniversary Issue and Amazon Series Blowout edition features 9 different covers

It's been a big few days for The New Yorker, which kicked off the week with a blowout double issue celebrating its 90th anniversary and, earlier today, announced the official…

February 18, 2015, 1:43 PM EST

Porsche Will Be the First Advertiser on Derek Jeter's Digital Publishing Venture 'They like what we're doing' with The Player's Tribune

Derek Jeter's digital media company, The Player's Tribune, has been ad-free for its first four months, but now it's bringing on its first big sponsor: Porsche. The retired New York Yankees…

February 18, 2015, 8:46 AM EST

Time Editor Nancy Gibbs' Office Reflects a Road Well Traveled From press passes to punching bags, each keepsake has a story

After starting as a fact checker at Time in 1985, working her way through the ranks to become one of America's top magazine writers with over 100 cover stories and…

February 17, 2015, 8:27 PM EST

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