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The Press

5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising Viewability standards are going to get clearer and easier

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will…

September 30, 2014, 4:45 PM EDT

Joanna Coles Named Editorial Director of Seventeen Major shake-ups at Hearst women's titles

Barely an hour after Cosmopolitan editor in chief Joanna Coles wrapped up a panel at Advertising Week, where she discussed marketing to women with Facebook CMO (and Cosmo careers editor)…

September 29, 2014, 2:24 PM EDT

Women's Health Got 43,000 New Subscribers After Sponsoring a Birchbox Package Curated sample boxes provide a win for marketers

Every month, hundreds of thousands of Birchbox subscribers eagerly anticipate the arrival of their box in the mail. These packages contain four to six cosmetics and lifestyle samples (provided by…

September 29, 2014, 10:58 AM EDT

Marriott Launches Global Creative and Content Marketing Studio Aims to be the go-to brand publisher for travel entertainment

Following the trend of marketers becoming publishers, Marriott International is launching a global creative and content marketing studio to handle internal work for its portfolio of 18 travel-related brands. "We view…

September 29, 2014, 10:33 AM EDT

This CEO Is Building the ‘Yahoo for Men’ Looking past big city interests to reach the average Joe

  Photo: Alfred Maskeroni  Specs Who James Heckman New gig CEO, founder and director of Scout Old gig Head of global media strategy at Yahoo Age 49 What’s your mission statement for Scout? I don’t feel it’s an overreach…

September 29, 2014, 12:10 AM EDT

Magazine Metrics Expand Beyond Ad Pages to Digital Monthly report from the MPA will measure 147 periodicals' reach beyond print

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a…

September 29, 2014, 12:08 AM EDT

The Week's Best Parties: Award Shows and Galas Led the Way And some special guests showed up at industry mixers

From left, Meredith EICs Lauren Purcell of EveryDay With Rachael Ray, Cheryl Brown of Allrecipes and Jessie Price of EatingWell enjoy cocktails at an agency mixer on the rooftop of…

September 29, 2014, 12:05 AM EDT

How Shane Smith Built Vice Into a $2.5 Billion Empire 2014 Brand Genius winner for media

By now, you’ve no doubt heard about Vice’s humble beginnings. It’s 1994 in Montreal, and three guys—Shane Smith, Gavin McInnes and Suroosh Alvi—decide to launch a free punk magazine called…

September 29, 2014, 12:04 AM EDT

Epicurious Hires New Executive Director Former EIC left after Bon Appétit takeover

Following Bon Appétit’s recent takeover of Epicurious and the ensuing departure of editor in chief Nilou Motamed, the site’s director of product, Eric Gillin, has been promoted to the newly…

September 26, 2014, 3:49 PM EDT

Imgur's Native Ads Get Between 1% and 4% Engagment Rate GIF content reaps results

Native content doesn't just have to come in the form of written stories: Digital image platform Imgur says it knows how to get audiences to pay attention with pictures and…

September 26, 2014, 11:09 AM EDT

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