Participatory Marketing - Pull Marketing's New Push
For more than 50 years, push marketing ruled the industry. But as the internet, new technology and communication channels emerged, so did a new paradigm that included asking and gaining permission in the hopes of growing truly one-to-one dialogues and improving marketing efficiency.
Now, with the emergence of the social internet — where consumers are more efficient self-organizers, hyperconnectors, and expert recommenders of products and services -— more emphasis is being placed on peer interactions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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