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Olympics - hub
  • NBC Has the Last Laugh as Olympics Strike Gold London Games the most-watched U.S. TV event in history

    The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history. According to Nielsen live-plus-same-day data, NBC’s coverage of the 2012 London ……

  • Ad It Up: Viewers Show High Tolerance for Online Spots Consumers view 91 percent of ads in long-form video content

    Despite being bombarded by an unprecedented fusillade of advertising, consumers of digital video content continue to display a high tolerance for sponsor messaging. According to a new report from the video monetization firm FreeWheel, the ……

  • NBC: Twitter Beefs No Match for the 'Silent Majority' Huge TV, digital audience outweighs tape-delay concerns

    NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats are trending ahead of the Beijing Games. According to NBC research president ……

  • The Twitter Olympics: 5 Surprises Number of tweets for first day tops the entire 2008 Beijing Games

    Without Twitter, we may never have guessed a cameo by “Mr. Bean” was more popular than Queen Elizabeth herself during the Olympics’ opening ceremonies in London last weekend. But as social media data goes, we now know it’s ……

Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade

Animated levity from Moonbot Studios

We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared,…

Ad of the Day: Samsung Combines the World's Anthems Into One Beautiful Song for Rio 2016

Leo Burnett's latest Olympics work

The world's national anthems come together to form a song of international unity in Samsung's latest Olympics spot. From Leo Burnett Chicago and Leo Burnett Sydney, the new TV and digital…

Despite Streaming Options, Millennial Women Plan to Watch the Olympics on TV

Only 18% will view the games online

The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for…

Ad of the Day: Gillette's Grand Olympic Spot Takes a Dark Look at Athletes' Sacrifices

Grey follows the ups and downs of four global stars headed to Rio

The athletes gathering next month in Rio may be dazzling spectacles of human achievement, but getting there took a lot of ugliness. A new Olympic ad from Gillette tackles a familiar…

Chobani Tells Inspiring Team USA Stories in Its Multifaceted Olympics Campaign

Good food helps fuel greatness

Olympic athletes need to put good stuff into their bodies in order to succeed. But good food alone won't win them any medals at this summer's games in Rio, according…

Ad of the Day: USA Swimming's Fun Ad Shows Today's Greats When They Were Kids

Home-video footage of Franklin, Phelps, Lochte and more

Olympians Michael Phelps, Ryan Lochte, Missy Franklin and Katie Ledecky appear in this Colle+McVoy commercial for USA Swimming, the sport's national governing body. But you might not recognize them at first. That's…

Always Urges Girls to 'Keep Playing' and Not Quit Sports in Olympic 'Like a Girl' Spot

When it comes to sports, girls are often discouraged from continuing to play because of their gender. That's a message that's not worth listening to, says this new Olympic-themed spot from…

5 U.S. Olympians You Should Follow on Social Media During the Summer Games

Athletes set their sights on gold for fans and brands

Olympic athletes competing this summer in Rio will have plenty of opportunities to go for gold, both on the field and online. Social media will play an even bigger role…

Lululemon's Taking on Everyday Wear in Its Hybrid Design Studio-Retail Store

Brand says namaste to New York with concept lab

One would be hard-pressed to walk into a New York or Los Angeles boutique fitness studio and not find half the clientele sporting the tiny but instantly recognizable Lululemon logo…

Facetime: Celebrities From All Over the World Gathered at Cannes Lions 2016

Anna Wintour, John Hegarty, Martin Sorrell and more

The 2016 Cannes Lions Festival in Cannes, France attracted celebs from all corners of the media landscape: magazines, agencies, television and even movies. Check out some highlights below. 

Bob Costas Says He'll Stop Hosting the Olympics When He's 'Had a Long Enough Run'

Rio Games will be his 11th

Specs Who Bob Costas Current gig NBC Olympic prime-time host and Football Night in America host Age 64 Adweek: What's the biggest change you've seen in Olympics coverage in all the years you've…

NBC Olympics’ CMO on the Herculean Task of Marketing the Games

And his network’s promotional blitz

As one of the men behind NBC's storied '90s slogan "Must See TV," John Miller knows what it takes to win over an audience. And for the past dozen Olympics,…

How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

By weighing 3 key themes in lead-up to the games in Rio

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone…

Infographic: Who Will Watch the Rio Olympics, and What Will They Buy?

Mostly men, and they love cognac

Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics…

Meet the 30 Most Powerful Women in Sports

From center court to C-suite, they're dominating the starting lineup

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought…

Samsung Celebrates South Sudan's First Olympic Appearance With a Heart-Pounding Chant

Leo Burnett Chicago's moving work

Every athlete competing in the Olympic games has an incredibly inspiring story to tell, but some stories simply defy the odds. Take 19-year-old Margret Rumat Rumat Hassan, a 400-meter runner from…

Visa Is Celebrating the Spirit of Innovation in Its New Olympics Campaign

Most ambitious effort in 30 years of sponsorship

Visa is kicking off its 30-year anniversary of sponsoring the Summer Olympic Games in Rio with what might be its most tech-savvy innovation yet. Earlier this month, the brand introduced…

Serena Williams, Usain Bolt Are Motivated by Their Younger Selves in Gatorade's New Olympics Spot

TBWA\Chiat\Day L.A. aims to inspire

Serena Williams is visited by her younger self again in Gatorade's latest spot. Part of the brand's Olympics marketing push from TBWA\Chiat\Day in Los Angeles also features Usain Bolt, Paul George…

Champion Swimmer Ian Thorpe Pitches Thorpedo Pool Cleaning Service to Australians

Ad agencies will eventually tire of fake documentary videos, we promise—but not before Optus has a chance to reveal that, yes, Olympic swimmer Ian Thorpe's Thorpedo Pool Cleaning ad was…

5 Things Marketers Can Do to Get in Shape for the Olympics ... in Japan

2020 promises to be an unprecedented arena for brands

Having passed the 100-day mark until the 2016 Summer Olympics in Rio last week, and with the torch relay starting today, the countdown to the Games of the XXXI Olympiad…

Team Canada's Winter Warriors Prep for Warmer Weather in Striking Rio 2016 Ads

Canada's climate includes harsh terrain and gnarly winters—which is why its athletes are so hardcore, says a new ad for the nation's Olympics team. The Canadian Olympic Committee and agency Cossette…

P&G Raises the Stakes in Its Latest, Darkly Brilliant 'Thank You, Mom' Masterpiece

We're exactly 100 days out from the opening of the 2016 Olympic Games in Rio, and less than two weeks away from Mother's Day. To mark both occasions, Procter &…

U.S. Women's Soccer Stars Are Finally Set to Score Olympic-Size Endorsements

Thanks to their inspiring fight for equal pay

The U.S. women's soccer team captivated the entire country during its thrilling World Cup win last summer, and before gearing up to do it again at the Rio Olympics in…

NBC Rings Up $1 Billion in Ad Sales for Rio Olympics, 4 Months Faster Than London

Looking at a record haul for 2016 Games

Earlier this year, NBC said ad sales for this summer's Olympic Games in Rio de Janeiro were pacing ahead of London in 2012. Now NBC Sports can put a number on…

What Michael Phelps Loves About His Under Armour Ad, and Why He's Never Worn Nike

Plus, a look at UA's new athlete outfits for the Olympics

BALTIMORE, Md.—Michael Phelps and Under Armour were, in a sense, born at the same moment. The performance sports apparel brand was founded here in Baltimore in 1996 by Kevin Plank. That same…

Michael Phelps Returns for One Last Swim in Under Armour's Haunting New Ad

Michael Phelps has been an Under Armour endorser since 2010, but of course, he's only truly in the spotlight quadrennially, during the Olympics. Now 30 years old, the world's greatest-ever…

NBC Expects Another Billion-Dollar Olympics in Terms of Ad Sales

On pace ahead of London 7 months out from Rio

It might not be the Powerball jackpot, but NBC has been raking in the money for the Summer Olympics in Rio de Janeiro. Seven months before the opening ceremony, NBC Sports'…

Chobani Extends Olympic Sponsorship Through 2020

Products will be part of Team USA's meal plans

Chobani has extended its Olympic sponsorship through 2020. The Greek yogurt brand will act as the official yogurt sponsor supporting the USA team for the 2016 Olympic Games in Rio…

Leo Burnett Adds Creative Leader on P&G's Always

Kat Gates has worked on several P&G brands

Kat Gates has joined Leo Burnett as a global creative director on Procter & Gamble's Always brand. The position is new and helps to centralize creative leadership in Chicago, where she'll…

NBCUniversal Strikes Gold With Megawatt Olympics Deal

Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

Injured U.S. Skier Stars in New Ad, Thanks to a Tweet From Alex Bogusky

Funny how Alex Bogusky is still seeing opportunities where brands and agencies are missing them. Case in point: A recent tweet to Liberty Mutual urging the insurance company—whose Winter Olympics…

Ad of the Day: Samsung Inspires You to Stage Your Own Winter Olympics

Kids, sure, but grownups too?

We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the games' gazillion sponsors are still rolling out TV spots in hopes…

Ad of the Day: Coca-Cola Brings U.S.-Russia Olympic Rivalry to Space

Astronaut and cosmonaut are bitter enemies (or are they?)

Have you heard the one about the astronaut and the cosmonaut watching hockey together in the International Space Station during the Olympics? The American team scores against the Russian team, and…

Olympics Viewers Don’t Like Celebrity Endorsements

Sponsor messages are OK, though

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events,…

Norway's Pro-Gay Olympic Ad Is Cheesy and Absurd, but Also Kind of Incredible

Thanks to the country's anti-gay laws, the 2014 Winter Olympics in Russia have turned into a de facto platform for LGBT marketing. Earlier, we had the Canadian ad that said…

Here's an Audi Ad That Should (but Won't) Be Running During the Sochi Olympics

From the peanut gallery at Reddit comes this amusing, fake Audi ad that plays off the four-rings snafu during the Opening Ceremony of the Winter Olympics in Sochi, Russia. An…

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