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Social Tools Empower Precision Marketing: How Britvic Uncovers Audience Needs

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Tuesday, January 24, 2017, 1 PM ET | 10 AM PT

When major European beverage brand, Britvic introduced its new children's juice in the U.S., it worked with its agency Critical Mass/Zócalo to use precision marketing galvanized by social listening tools and analytics. Find out first-hand how they did it. 

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Faith Popcorn futurist and founder & CEO of Faith Popcorn's BrainReserve
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