Social Tools Empower Precision Marketing: How Britvic Uncovers Audience Needs

Sub Headline: 
Tuesday, January 24, 2017, 1 PM ET | 10 AM PT

When major European beverage brand, Britvic introduced its new children's juice in the U.S., it worked with its agency Critical Mass/Zócalo to use precision marketing galvanized by social listening tools and analytics. Find out first-hand how they did it. 

Editors Pick
Editor's Pick Flags: 
Show Subhead
Show Teaser Text
Editor's Pick Multimedia: 
Headline Image: 
Faith Popcorn futurist and founder & CEO of Faith Popcorn's BrainReserve