| Adweek
Advertisement
Getting at What Travelers Are Talking About: Barbara Messing, CMO, TripAdvisor

TripAdvisor CMO Barbara Messing calls the review-based site “the most disruptive travel brand in history.” While traveler reviews may seem ubiquitous these days, just over a decade ago if you…

In-Flight Service Keeps Climbing: Joanne Smith, SVP, In-Flight Services, Delta Air Lines

Joanne Smith believes flight attendants need to be at the forefront of improving the experience of airline passengers. With consumers buying their tickets online, automating their check-ins and speeding through…

A New Conversation About Beauty: Debbie Weinstein, VP Global Media, Unilever

When skin care brand Dove chose to refresh its nine-year-old, wildly successful Campaign for Real Beauty, Unilever’s head of global media Debbie Weinstein knew they needed an online hit to…

Technology to Simplify the Technical: Linda Boff, Executive Director, Global Brand Marketing, GE

There’s magic in science, amazement in invention and beauty in industry. And if it gets communicated quickly and clearly, it’s easy to share and get others excited. That’s the strategy…

A Left Turn to Recharge Racing's Fan Base: Kim Brink, VP of Marketing, Nascar

Ask Kim Brink who her favorite Nascar driver is and she answers unabashedly: “I like Tony Stewart. He’s a bad ass. He’s a good guy. He owns his own race…

Recasting the Brand to Enhance Innovation: Sally Grimes, Chief Innovation Officer, Hillshire Brands

When your title is Chief Innovation Officer, the pressure’s on you to develop something new and improved. That’s the challenge that Sally Grimes faces at Hillshire Brands. Brought in two years…

Matching the Values of Social: Wanda Young, VP, Media, Digital and Partnership Marketing, Walmart

How times have changed. When Wanda Young joined Walmart in October 2008 to lead the company’s digital marketing efforts, she was the only one on the marketing team focused on…

Changing the World a Signature at a Time: Brianna Cayo Cotter, Managing Director of Communications, Change.org

“From the time I was a small child I knew I wanted to use my life to make the world a better place,” says Brianna Cayo Cotter, managing director of…

Watch Out Guys—Lulu's in Town: Alexandra Chong, Founder, Lulu

“It’s a completely new business model, which is partly why I was really excited about it being the venture I put my life into,” says Alexandra Chong of Lulu, her…

An Equal Sign Powers a Movement: Anastasia Khoo, Marketing Director, HRC

The LGBT-focused Human Rights Campaign (HRC) had a simple logo: a yellow equal sign inside a blue square. But in the weeks before two landmark marriage equality cases reached the…

Advertisement