The Splintered Moment of Truth

How Do Brands and Agencies Determine When and Where They’ve Activated Their Shoppers?

A decade ago, Procter & Gamble coined the term "the first moment of truth" to describe the importance of in-store product placement in the customer decision-making process. Those first three…

Geometry Global's Unparalleled Resources Trigger Consumer Action

When Your Program Demands Activation

There are agencies that build brand demand and there are agencies that activate that demand. Activation is the essence of Geometry Global, the agency formed two years ago from the…

The Integer Group Helps Brands Take Advantage of Digital Disruption

The Next Frontier: Shoppable Content

As the shopping journey shifts increasingly online, with digital playing a more significant role than ever in defining consumer choices, agencies are continually looking to stay ahead of the intersection…

MaxPoint’s Hyperlocal Digital Solutions Drive In-Store Sales

All Shoppers Are Local

Major retail marketing programs may have national and even global implications, but they all share a common starting point: all shoppers are local. Ask MaxPoint, then, if it's possible to…

Yieldbot Goes Deep Into the Consumer Mindset

Activate Moments Of Shopper Intent

Digital targeting has created seismic shifts in shopper marketing. New insights related to shopper intent are fueling new methods of reaching consumers, while digital channels are changing how consumers choose…

Shopper Marketing 2015

Sponsored by: Geometry Global; Hussmann;The Integer Group; MaxPoint; Shopper Intelligence; Yieldbot

How the unique behaviors of millennials are impacting the practice of shopper marketing. Plus a look at attribution trends.

Shenan Reed Julie Thompson Independent ad industry outreach and startup marketing consultant