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Margo Chase Founder and ecd, Chase Design Group Margo Georgiadis Brad Alperin svp of strategy

Adweek Webinar: Social Tools Empower Precision Marketing

Tuesday, January 24, 2017, 1 PM ET | 10 AM PT

When major European beverage brand, Britvic introduced its new children's juice in the U.S., it worked with its agency Critical Mass/Zócalo to use precision marketing galvanized by social listening tools…

Adweek Webinar: What Influences Conversions? The Why Before the Buy

Thursday, January 26, 2017, 1 PM ET | 10 AM PT

There are many factors that influence consumers as they zigzag between devices, platforms and locations to discover products and services and make purchase decisions. Get the results from a recent…

What Influences Conversions? The Why Before (and After) the Buy

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Thursday, January 26, 2017, 1 PM ET | 10 AM PT

There are many factors that influence consumers as they zigzag between devices, platforms and locations to discover products and services and make purchase decisions. Get the results from a recent study on search behavior by YP and Thrive Analytics on the why before the buy.

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