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Stop Worrying About Cord Cutters: TV with the Precision of Digital

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Tuesday, January 31, 2017, 1 PM ET | 10 AM PT

Cord cutters have been a major concern for advertisers who need to leverage television's scale. But shifting viewing patterns are a reality and its time to put that anxiety to rest. The solution: Focus on cross-device identity to bring the precision of digital to your TV buys.

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Edward Bowser
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ARC Awards
Jim McNiel Global CMO Martin Cass CEO
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