View our sponsor gallery saluting the winners of the 2013 Clio Awards.
The Clio Awards honors Coca-Cola with its inaugural Brand Icon award; George Lois receives the Lifetime Achievement Clio; and musician will.i.am and designer/stylist Patricia Field get honorary Clios.
It used to be all about “The Audience”—an anonymous group, collected together by vague demographics, chased after by brands day after day. You shouted your message loud and wide and…
Call it the digital challenge: consumers respond best to personalized messages while marketers want ways to measure their advertising’s impact. Online and mobile advertising can do it, so why not…
The Royal Ontario Museum (ROM) knew Ultimate Dinosaurs: Giants from Gondwana would be special. The exhibit would feature skeletal models of some fantastic, never-before-seen prehistoric beasts—like Gigantosaurus, possibly the largest…
HP’s commitment to environmental sustainability was a natural match to Dr. Seuss’ The Lorax, especially when it came to creating educational programs for elementary and middle school students. With partners…
What better way to honor Queen Elizabeth II’s 60-year reign than to create a collectible Pantone fan deck reflecting the spectrum of bold, color-coordinated outfits she’s known for? That was…
The September 2012 launch of Elizabeth Arden’s celebrity fragrance Taylor Swift Wonderstruck Enchanted was unlike anything it had done before, incorporating augmented reality (AR) to give consumers a fun and…
Like many discount retailers, Colruyt Group, with more than 200 stores across Belgium, still depends primarily on print circulars to alert consumers to sales and specials. But mass coupon mailings…
