Nextech 2012

Facetime: Upfronts, Newfronts and Adweek Women in Media

Wendy Williams, Cindy Gallop, Kate Snow and Channing Tatum

This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for…

Here Are the 10 Most-Viewed 360-Degree Facebook Videos by Brands

NatGeo is nailing it (again)

Facebook's 360-degree videos have been around for about eight months, and marketers have been diving into the medium ever since. And today, the social giant released the top 10 performing videos…

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

And betting brands will do the same

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar,…

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

This is how it's challenging the networks

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,…

How YouTube Beauty Star Rachel Levin Keeps 7 Million Subscribers Tuned In

And what brands can learn from the vlogger

  Unless you're one of Rachel Levin's 7.6 million beauty-obsessed YouTube followers, there's a good chance you've never heard of…

3 Reasons to Believe Great Original Programming Is the Future of Digital Video

Awards, Amazon and a hunger for storytelling

Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning. As we look to the fourth annual Digital Content…

Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

Nerd Court is now in session

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many…

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio

But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

Wall Street Journal to Advertisers: We're More Innovative Than You Think

Unveils video magazine and digital series

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied…

Time Inc. NewFront Touts Expanded Distribution, New Video Hub

More brands to launch live programming

At Time Inc.’s NewFronts debut this morning, People magazine editorial director Jess Cagle jokingly proposed a drinking game in which the audience would take a shot every time the phrases…

BuzzFeed NewFront: Cat Power First

In the first of our NewFront reviews, Michelle Castillo is pumped

Impressive numbers, lots of fur.

From the Ad Cave: The 2013 New Fronts Rated

This week's news from the Ad Cave plus our experts on the DCNF

The Adweek may 6-12

9 Reasons the NewFronts Didn't Get TV Dollars Last Year

And 9 reasons why they will this year

Last spring, some of the Web’s biggest players, including Yahoo, AOL, Hulu and YouTube, took a page out of the glamorous TV world by launching the Digital Content NewFronts. But while…

Grab Grabs Newfront Dollars

Upstart video distribution firm inking 7-figure deals

It’s way too soon to tell whether the spate of Newfront/upfront type events held this spring will pay off for the digital ad world in the form of a flood…

Of Course You Can Trust Us— We’re Google!

Buyers are intrigued by YouTube’s 100-channel rollout. But the high CPMs? Not so much.

What, exactly, is YouTube selling? That’s the question on every buyer’s mind in the wake of the company’s “brandcast” presentation in New York a few weeks ago. It wants advertisers to…

Fast Chat: AOL CEO Tim Armstrong

Upon mixed Q1 earnings, exec discusses the slow pace of Devil, video

AOL announced its first-quarter earnings this morning, and the numbers were a mixed bag. Overall revenue was up, but U.S. display advertising was down 1 percent—not good news in an…

YouTube Commits $200 Million in Marketing Support to Channels

Upfront features Jay-Z, Neon Trees, Flo Rida

YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing…

Highlights From Adweek's NexTech @DCNF

Topics included future of TV, state of Web publishing, naps at AOL

Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star…

NBC Boosts Digital Initiatives at NewFront

Daily Candy and Style partnership is the centerpiece of event

NBCUniversal is certainly getting its mileage out of Joel McHale's contracts: a day after the Community star briefly performed at the E! upfront (on which network he hosts The Soup), he…

David Carey: Be Unorthodox

Hearst Magazines president talks about shaking up industry culture

At a time when magazines need to create content for a variety of platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have…