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Nextech 2012

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

July 17 3:21PM

Wall Street Journal to Advertisers: We're More Innovative Than You Think Unveils video magazine and digital series

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied…

May 2 2:09PM

Time Inc. NewFront Touts Expanded Distribution, New Video Hub More brands to launch live programming

At Time Inc.’s NewFronts debut this morning, People magazine editorial director Jess Cagle jokingly proposed a drinking game in which the audience would take a shot every time the phrases…

May 1 11:53AM

BuzzFeed NewFront: Cat Power First In the first of our NewFront reviews, Michelle Castillo is pumped

Impressive numbers, lots of fur.

April 29 7:44AM

From the Ad Cave: The 2013 New Fronts Rated This week's news from the Ad Cave plus our experts on the DCNF

The Adweek may 6-12

May 3 3:04PM

9 Reasons the NewFronts Didn't Get TV Dollars Last Year And 9 reasons why they will this year

Last spring, some of the Web’s biggest players, including Yahoo, AOL, Hulu and YouTube, took a page out of the glamorous TV world by launching the Digital Content NewFronts. But while…

April 11 3:54PM

Grab Grabs Newfront Dollars Upstart video distribution firm inking 7-figure deals

It’s way too soon to tell whether the spate of Newfront/upfront type events held this spring will pay off for the digital ad world in the form of a flood…

June 20 12:00AM

Of Course You Can Trust Us— We’re Google! Buyers are intrigued by YouTube’s 100-channel rollout. But the high CPMs? Not so much.

What, exactly, is YouTube selling? That’s the question on every buyer’s mind in the wake of the company’s “brandcast” presentation in New York a few weeks ago. It wants advertisers to…

May 14 12:03AM

Fast Chat: AOL CEO Tim Armstrong Upon mixed Q1 earnings, exec discusses the slow pace of Devil, video

AOL announced its first-quarter earnings this morning, and the numbers were a mixed bag. Overall revenue was up, but U.S. display advertising was down 1 percent—not good news in an…

May 9 11:43AM

YouTube Commits $200 Million in Marketing Support to Channels Upfront features Jay-Z, Neon Trees, Flo Rida

YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing…

May 3 6:21AM

Highlights From Adweek's NexTech @DCNF Topics included future of TV, state of Web publishing, naps at AOL

Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star…

May 2 4:57PM

NBC Boosts Digital Initiatives at NewFront Daily Candy and Style partnership is the centerpiece of event

NBCUniversal is certainly getting its mileage out of Joel McHale's contracts: a day after the Community star briefly performed at the E! upfront (on which network he hosts The Soup), he…

May 2 3:59PM

David Carey: Be Unorthodox Hearst Magazines president talks about shaking up industry culture

At a time when magazines need to create content for a variety of platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have…

May 1 10:05PM

The Problem With the Digital Upfront Lots of reasons why TV budgets aren't likely to move—at least for now

Here’s the problem with all these digital NewFronts: People like Rino Scanzoni don’t know what to do with them. And they’re probably not attending the events anyhow. Indeed, for all the…

April 30 12:01AM

Disney Turns to Mobile Apps as Show Pilots Interactive division planning its second Web show based on popular iPhone game

Disney may have found a new formula for launching original online series: find mobile games that already have a following and treat them as backdoor pilots. The company’s Interactive division announced…

April 26 11:44AM

Yahoo Planning Scripted Series Katie Couric gotcha interview among highlights from upfront event

Yahoo's packed-out Digital Content NewFront event included a plethora of new programming Wednesday afternoon, including a series from the creators of Broadway hit Rock of Ages called 'Dancing With Myself.'…

April 25 5:31PM

AOL Unloads Spree of New Properties, Content Distributed video network. scripted shows headline NewFront event

On Tuesday (Apr. 24) AOL looked to maximize the attention the Digital Content NewFronts—a string to TV-upfront-styled events—have been receiving over the past couple months. Case in point: the portal…

April 25 11:49AM

Hulu's First Upfront Attracts Attention, Attendees, Hopefully TV Dollars Digital TV service announces new projects from Seth Meyers, more

As Hulu's programming slate deepens, its advertising model is also getting more intricate. Like AOL, the company is offering guarantees based on Nielsen's new OCR (online campaign ratings) system, which…

April 19 12:10PM

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