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Nextech 2012

3 Reasons to Believe Great Original Programming Is the Future of Digital Video

Awards, Amazon and a hunger for storytelling

Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning. As we look to the fourth annual Digital Content…

Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

Nerd Court is now in session

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many…

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio

But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

Wall Street Journal to Advertisers: We're More Innovative Than You Think

Unveils video magazine and digital series

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied…

Time Inc. NewFront Touts Expanded Distribution, New Video Hub

More brands to launch live programming

At Time Inc.’s NewFronts debut this morning, People magazine editorial director Jess Cagle jokingly proposed a drinking game in which the audience would take a shot every time the phrases…

BuzzFeed NewFront: Cat Power First

In the first of our NewFront reviews, Michelle Castillo is pumped

Impressive numbers, lots of fur.

From the Ad Cave: The 2013 New Fronts Rated

This week's news from the Ad Cave plus our experts on the DCNF

The Adweek may 6-12

9 Reasons the NewFronts Didn't Get TV Dollars Last Year

And 9 reasons why they will this year

Last spring, some of the Web’s biggest players, including Yahoo, AOL, Hulu and YouTube, took a page out of the glamorous TV world by launching the Digital Content NewFronts. But while…

Grab Grabs Newfront Dollars

Upstart video distribution firm inking 7-figure deals

It’s way too soon to tell whether the spate of Newfront/upfront type events held this spring will pay off for the digital ad world in the form of a flood…

Of Course You Can Trust Us— We’re Google!

Buyers are intrigued by YouTube’s 100-channel rollout. But the high CPMs? Not so much.

What, exactly, is YouTube selling? That’s the question on every buyer’s mind in the wake of the company’s “brandcast” presentation in New York a few weeks ago. It wants advertisers to…

Fast Chat: AOL CEO Tim Armstrong

Upon mixed Q1 earnings, exec discusses the slow pace of Devil, video

AOL announced its first-quarter earnings this morning, and the numbers were a mixed bag. Overall revenue was up, but U.S. display advertising was down 1 percent—not good news in an…

YouTube Commits $200 Million in Marketing Support to Channels

Upfront features Jay-Z, Neon Trees, Flo Rida

YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing…

Highlights From Adweek's NexTech @DCNF

Topics included future of TV, state of Web publishing, naps at AOL

Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star…

NBC Boosts Digital Initiatives at NewFront

Daily Candy and Style partnership is the centerpiece of event

NBCUniversal is certainly getting its mileage out of Joel McHale's contracts: a day after the Community star briefly performed at the E! upfront (on which network he hosts The Soup), he…

David Carey: Be Unorthodox

Hearst Magazines president talks about shaking up industry culture

At a time when magazines need to create content for a variety of platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have…

The Problem With the Digital Upfront

Lots of reasons why TV budgets aren't likely to move—at least for now

Here’s the problem with all these digital NewFronts: People like Rino Scanzoni don’t know what to do with them. And they’re probably not attending the events anyhow. Indeed, for all the…

Disney Turns to Mobile Apps as Show Pilots

Interactive division planning its second Web show based on popular iPhone game

Disney may have found a new formula for launching original online series: find mobile games that already have a following and treat them as backdoor pilots. The company’s Interactive division announced…

Yahoo Planning Scripted Series

Katie Couric gotcha interview among highlights from upfront event

Yahoo's packed-out Digital Content NewFront event included a plethora of new programming Wednesday afternoon, including a series from the creators of Broadway hit Rock of Ages called 'Dancing With Myself.'…

AOL Unloads Spree of New Properties, Content

Distributed video network. scripted shows headline NewFront event

On Tuesday (Apr. 24) AOL looked to maximize the attention the Digital Content NewFronts—a string to TV-upfront-styled events—have been receiving over the past couple months. Case in point: the portal…

Hulu's First Upfront Attracts Attention, Attendees, Hopefully TV Dollars

Digital TV service announces new projects from Seth Meyers, more

As Hulu's programming slate deepens, its advertising model is also getting more intricate. Like AOL, the company is offering guarantees based on Nielsen's new OCR (online campaign ratings) system, which…

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