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Recently I was easing back in my La-Z-Boy recliner, watching an episode of USA Network’s Monk on my Sharp TV. I found myself becoming almost hyper-aware of the Lever 2000 brand anti-bacterial wipes that are indispensable to the obsessive, germ-phobic detective Adrian Monk.

As I paced my Karastan carpet in my Hush Puppies, idly sipping a Vanilla Coke and munching on a Hershey’s Almond Joy, I mused about just how ubiquitous such product placements have become.

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