SapientNitro plays Marco Polo 2.0

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By Brian Morrissey

It only stands to reason that ad people will tweet away the week in Cannes. SapientNitro has created a Twitter-based twist on Marco Polo, the popular swimming-pool game. To play, you must follow @sapientnitro and turn on Twitter's locations feature. If you're somewhere and want to find something cool, you just tweet with the #marco hashtag. SapientNitro will then respond with a suggestion of what to do. There's even a staffer prowling Cannes as Marco.

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