Zucker: Industry Slow to Monetize Digital

NBC Universal president and CEO Jeff Zucker on Monday said the media and entertainment industry is continuing to make slow progress in monetizing content in the digital space.

He also said his team has underinvested in the NBC network, but has begun reversing that trend as it looks to improve NBC’s fortunes.

“We have underinvested in development [at NBC Entertainment] over the last few years,” he said. “That has been a mistake.” He expressed hope for a turnaround in the coming years and said that would be an important goal with or without a sale of NBCU.

Zucker closed out the first day of the 37th annual UBS Global Media & Communications Conference, which Comcast chairman and CEO Brian Roberts had opened, to a full room.

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