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Publicis Groupe’s ZenithOptimedia has issued a new ad spending forecast with an improved outlook for 2010.
It now predicts that global expenditures will rise 4.8 percent this year, to nearly $449.5 billion.
This is the third upgraded forecast the shop has issued for spending this year and follows by a week a report from Nielsen that global spending jumped nearly 13 percent in the first six months of the year to $238 billion.
In July, ZO’s second revision projected a 3.5
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