You Can Now Buy the Bug on Adult Swim | Adweek You Can Now Buy the Bug on Adult Swim | Adweek
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2014-15 Upfront

You Can Now Buy the Bug on Adult Swim

New slate includes shows from Jack McBrayer, WorldStarHipHop

One of the things Adult Swim will be selling its advertisers in 2014 is the little company logo in the corner of the screen, which (until now) has simply read "[adult swim]," Variety reports. The network has been getting into a number of nontraditional advertising options recently, notably branded content (a notoriously tricky kind of promotion to do successfully), but the bug seems to fit with the network's try-anything ethos while simultaneously satisfying the advertiser's yen to get as deep into the content as possible, which reaches a much larger-than-average percentage of young men and men of color.

And, as always, Adult Swim's new slate of content has plenty of scripted comedy on it: a half-hour series from Robert Smigel (Triumph, the Insult Comic Dog) and Jack McBrayer (30 Rock's Kenneth the Page) featuring Triumph and McBrayer; a live-action/rotoscoped sci-fi show exec produced by Jon Krasinski (in the pilot stage), a werewolf pilot from Delocated creator Jon Glaser, and a single-cam comedy from Q Worldstar (of pop culture portal WorldStarHipHop) and MadTV vet Devon Shepard.

Shows announced last year that have finally made their way to series include the Hanna-Barbera inspired Mike Tyson Mysteries, starring Tyson, Norm MacDonald and Jim Rash; a new show from Aaron McGruder (creator of The Boondocks, which entered its last sesason without him); Mr. Pickles; a series of Tim & Eric specials; and a Venture Brothers one-off.

The network's Rick & Morty is among the shows that will return for a second season; shorunner Dan Harmon's Community got canceled last Friday but Rick & Morty shows serious promise for Adult Swim. The show, in fact, outpaced Community in the dollar demo during this most recent season on more than one occasion.

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