You Can Buy Everything You See on Lifetime & Wayfair’s New TV Series

A+E Networks takes branded content to a new level

A+E Networks this weekend is rolling out its most ambitious branded content push yet, a new Lifetime lifestyle/home improvement series co-produced by Wayfair in which every item that appears on the program will be available for purchase on Wayfair's site.

The Way Home, which A+E is calling the first "fully-shoppable" TV series, premieres Saturday at 11 a.m. on Lifetime. Its two hosts, interior designer Evette Rios and lifestyle expert Megan Colarossi, will discuss how to save time and money during home renovations, with segments focusing on do-it-yourself tips, renovations, design and home makeovers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in