Boosted by the expanded coverage on CBS, TNT, TBS and TruTV, CBS Sports’ and Turner Sports’ exclusive live coverage of the 2011 NCAA Division I Men’s Basketball Championship is now the most watched tournament since 2005.
Based on the fast affiliate results from March 15 through March 26, the tournament is averaging 9.1 million total viewers—up 11 percent from the 8.2 million on CBS one year earlier. The overall tournament, including the First Four, is averaging a 5.9 rating/13 share. Comparably, that is up by 13 percent from one year earlier.
Coverage of the regional finals on CBS on Saturday, March 26, averaged 9.9 million total viewers, the highest viewer average for the Saturday regional finals since 2005 (when both games went to OT).