Yada, Yada, Yada: Seinfeld Reunion in the Works | Adweek Yada, Yada, Yada: Seinfeld Reunion in the Works | Adweek
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Yada, Yada, Yada: Seinfeld Reunion in the Works

Jerry, George and the gang get together again for one last hurrah

Jerry Seinfeld, second from right, being interviewed on WFAN's Boomer & Carton radio show.

Jerry Seinfeld on Thursday confirmed that he and Larry David are working on a one-off Seinfeld reunion and that the finished product will be released “very, very soon.”

Speaking to the hosts of the Boomer & Carton show on WFAN, the comic fielded a number of queries about a Jan. 13 photo in which he and Jason Alexander were seen walking outside Tom’s Restaurant on 112th Street and Broadway in New York. The diner was used for establishing shots throughout Seinfeld’s NBC run.

While he wasn’t entirely forthcoming, Seinfeld did drop a few hints about what he and his old confreres have been up to. He specifically said that the filming wasn’t related to a Super Bowl spot or an episode of his Crackle series Comedians in Cars Getting Coffee.

“It’s neither,” Seinfeld said. “But it’s not not those things either. It’s a secret project.”

Seinfeld went on to reveal that other characters from the powerhouse sitcom were involved in the project, although he wouldn’t identify a studio or a distributor.

When asked if Alexander was surprised to be asked to reprise his role of the “short, stocky, slow-witted bald man” George Costanza, Seinfeld chuckled to himself. “Was Jason surprised? No, he remembers that he played that character for nine years,” he cracked. “He was not surprised that he was asked to play George.”

After the fifth question, the comic joked that his interlocutor was “really Mike Wallace-ing me here.” He added that the finished project is “a short-ish form” effort, noting that its running time is longer than 60 seconds.

Whatever form the finished product takes, it’s probably a one-shot deal. In any event, Seinfeld fans should keep their eyes peeled, as the project will be released “very, very soon.”

In addition to the Tom’s Restaurant exteriors, the shoot spread out to other locations. Jerry’s Upper West Side apartment was not one of them; in all likelihood, the Studio City set was dismantled shortly after the series wrapped in May 1998.

Seinfeld first dropped hints that he was working with David on Jan. 6, during a Reddit “Ask Me Anything” session. “We wrote this script for this thing that you will eventually see, but I can’t reveal what it is at this time,” Seinfeld said during the online Q&A. “All I can do is tell you is that it’s big, huge, gigantic.”

At its peak, Seinfeld averaged 34.1 million viewers and a staggering 18.0 in the dollar demo in NBC’s Thursday 9 p.m. time slot. It was the No. 1 show on television in both its sixth (1994-95) and its final seasons (1997-98). 

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