NEW YORK Agency competitors of WPP have worried for years about possible conflicts of interest arising from the holding company’s acquisition of market research assets, such as Millward Brown and Kantar. They’ve wondered privately if WPP agencies get better pricing for their services.
Similar concerns have also emerged now that WPP is in hot pursuit of Taylor Nelson Sofres, which provides audience measurement, ad tracking and a host of other research services around the world.
The main regulatory hurdle WPP faces is in Europe, where it already provides audience measurement across various media in more than 30 countries.
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