The Programming Insider, which launched on June 14, 1999, is celebrating 10 years in print. For a look back at television over these last 10 years, click here. Thank you all for being part of the ongoing success of The PI.
NBC reigned supreme on this second Friday in June, with the seventh (and final) game of The Stanley Cup Finals at an above-average 7.51 million viewers and a 3.0 rating/11 share among adults 18-49 from 8-11 p.m. in primetime. Personally, I have no recollection of a hockey game ever rating this high. Take a look at the half-hour breakdown:
The Stanley Cup Finals, Game 7 (NBC)
8:00 p.m.: Viewers: 5.78 million (#1), A18-49: 2.2/ 9 (#1)
8:30 p.m.: Viewers: 6.37 million (#1), A18-49: 2.5/10 (#1)
9:00 p.m.: Viewers: 7.27 million (#1), A18-49: 2.9/11 (#1)
9:30 p.m.: Viewers: 7.55 million (#1), A18-49: 3.1/10 (#1)
10:00 p.m.: Viewers: 9.01 million (#1), A18-49: 3.7/12 (#1)
10:30 p.m.: Viewers: 9.07 million (#1), A18-49: 3.7/12 (#1)
Lackluster ABC opened the evening with its revised combination of sitcoms Surviving Suburbia (Viewers: #4, 2.87 million; A18-49: #4, 0.6/ 3), which is waiting for the axe to officially swing, and animated dud The Goode Family (Viewers: #4, 1.82 million; A18-49: #4, 0.5/ 2 – series low). The Goode Family, in fact, could be the worst performance ABC has ever delivered in the Friday 8:30 p.m. half-hour in the history of the network! Next on ABC were two episodes of canceled Samantha Who? (Viewers: #4, avg. 2.38 million; A18-49: #4, avg. 0.7/ 3 from 9-10 p.m.) and veteran newsmagazine 20/20 (Viewers: #2, 5.98 million; A18-49: #2, 1.6/ 5 at 10 p.m.), which featured American Idol winner Adam Lambert.
Elsewhere, CBS aired repeats of dramas Ghost Whisperer (Viewers: #2, 5.19 million; A18-49: #3, 1.1/ 4), Flashpoint (Viewers: #2, 5.46 million; A18-49: #2, 1.0/ 4) and Numb3rs (Viewers: #3, 5.48 million; A18-49: #3, 1.0/ 3). Don’t forget that NBC’s former Medium steps into the Friday 9 p.m. hour on CBS next season. Flashpoint returns in midseason.
Fox ran its combination of game show Don’t Forget the Lyrics (Viewers: #3, 3.81 million; A18-49: #2, 1.2/ 5) and a repeat of drama Mental (Viewers: #3, 2.60 million; A18-49: #3, 0.8/ 3). And the CW capped off Friday with repeats of its canceled line-up of Privileged (Viewers: 936,000; A18-49: 0.3/ 1), Everybody Hates Chris (Viewers: 938,000; A18-49: 0.3/ 1) and The Game (Viewers: 989,000; A18-49: 0.4/ 1), which finished last in every half-hour. Considering Privileged ended with a cliffhanger, too bad the network did not order a second season.
To whet your appetite for next fall, here is the upcoming Friday line-up:
8:00 p.m. Supernanny (new time)
9:00 p.m. Ugly Betty (new day and time)
10:00 p.m. 20/20
8:00 p.m. Ghost Whisperer
9:00 p.m. Medium (new network, new day and time)
10:00 p.m. Numbr3s
8:00 p.m. Law & Order (new day and time)
9:00 p.m. Southland (new day and time)
10:00 p.m. The Jay Leno Show (new)
8:00 p.m. Brothers (new)
8:30 p.m. ‘Til Death (return)
9:00 p.m. Dollhouse
8:00 p.m. Smallville (new day)
9:00 p.m. America’s Next Top Model (R)
Source: Nielsen Media Research data (R = repeat)
Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).
Fox: 1.2 rating/5 share, CBS: 0.7/ 3, ABC and NBC: 0.6/ 2 each
Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.
-Saturday’s Losers (excluding repeats):
Kings (NBC), Harper’s Island (CBS), Pushing Daisies (ABC) and the night overall.
Fox led the pathetically low-rated Saturday troops, with its perennial combination of two episodes (original and repeat) of Cops (Viewers: #2, avg. 3.50 million; A18-49: #1, avg. 1.2/ 5) and America’s Most Wanted (Viewers: #1, 4.21 million; A18-49: #1, 1.3/ 5). While dominance is good, there results are not.
Next was CBS with its combination of a repeat of Without a Trace (Viewers: #1, 3.56 million; A18-49: #2t, 0.5/ 2), which should have been renewed for next season, another burn-off installment of mystery Harper’s Island (Viewers: #3, 3.17 million; A18-49: #2, 0.8/ 3), and 48 Hours Mystery (Viewers: #1, 4.80 million; A18-49: #1, 1.0/ 3). Sadly, 48 Hours Mystery was the most-watched show of the evening and it did not even crack 5-million viewers.
NBC opened the evening with the return of midseason drama Kings, which was an absolute embarrassment at just 1.59 million viewers and a 0.3/ 1 among adults 18-49 at 8 p.m. If Kings and Crusoe did not work on NBC this season, there is no reason to believe that upcoming drama Merlin will have better luck. Next on NBC was a repeat of Law & Order (Viewers: #2, 3.61 million; A18-49: #4, 0.6/ 2) at 9 p.m., followed by a repeat of Law & Order: SVU at 4.28 million viewers (#2) and a 0.8/ 3 among adults 18-49 (#2) at 10 p.m.
ABC capped off depressed Saturday with a repeat of theatrical Haunted Mansion (Viewers: 2.75 million; A18-49: 0.6/ 3 from 8-10 p.m.) and the series-finale of Pushing Daisies at 2.23 million viewers (#3) and a 0.7/ 2 among adults 18-49 (#3) at 10 p.m. While the critics may have raved, personally I knew the odd looking Pushing Daisies would never catch on. Creativity is good only when the audience can relate to the product.
Source: Nielsen Media Research data (R = repeat)
Note: Due to Friday’s signal switch to digital broadcast television, the metered market results will not be available until Friday, June 19. Sunday, therefore, is not included today.
Week two of USA drama Royal Pains scored a hefty 5.6 million viewers on Thursday, June 11 at 10 p.m., building from its debut performance by two percent in adults 18-49 (2.35 million) and three percent in adults 25-54 (2.60 million). This is the first time a new scripted drama on USA has grown in both demos in the second telecast. And Royal Pains oudelivered an original episode of NBC’s competing The Listener in total viewers and the three key demos; and a repeat of CBS’ The Mentalist in adults 18-49 and adults 18-34.
-Soccer Scores on Telemundo Wednesday:
Based on the final national ratings for Wednesday, June 10, Rumbo al Mundial: Mexico vs. Trinidad & Tobago World Cup finished first for the evening among any network (regardless of language) in men 18-34 (982,000); and second in men 18-49 (approximately 1.6 million). An estimated 3.4 total million viewers tuned in, with 2.4 million adults 18-49 the third highest rated telecast in the demo in Telemundo’s history.
-National Rating in Primetime – Week of June 8 Update:
Based on ratings from Monday, June 8 through Thursday, June 12, here is the results to-date for the week of June 8. Keep in mind that game seven of The Stanley Cup Finals on NBC Saturday and game five of The NBA Playoffs on ABC Sunday will give each network a boost.
CBS has ordered additional one-hour editions of I Get That a Lot, the April Fool’s Day special that averaged a time period winning 10.35 million viewers and a 3.4 rating/10 share among adults 18-49 in the Wednesday 8 p.m. hour on April 1. I Get That a Lot features celebrities doing everyday jobs pretending to not be who they really are.
-Fans of I’m a Celebrity…Get Me Out of Here! Take Note:
The Monday installments of NBC’s I’m a Celebrity…Get Me Out of Here! have been expanded to two hours tonight and on June 22. The addictive nonsense is scheduled to close the season on Wednesday, June 24 at 8 p.m. ET.
In honor of today’s 10 year anniversary of The Programming Insider, which one of the following series debuted before the column was launched?
The West Wing
Who Wants to Be a Millionaire
The answer to Friday’s question…
Which sitcom featured Delta Burke and Dixie Carter prior to their roles as sisters on Designing Women?
I’m a Big Girl Now
On Our Own
Two of Us
Is: b) Filthy Rich, which aired briefly in the early 1980s. Dixie played Carlotta Beck, a social climbing snob waiting for her father-in-law to die so she could inherit his money. Delta was the much younger second wife of Carlotta’s father-in-law.
-Current kudos goes to: Mark Amato, Barbara Berman, Gerry Bixenspan, Larry Collins, Jim Colucci, Tom Condosta, John Ferlazzo, Arleen Fong, Maureen Goldman, Peter Grad, Bob Ingersoll, Ken Jobe, Synda Kollman, Debbie Mirr, Tony Naldrett, Jim O’Heir, Aaron Paquette, Greg Phelan, Gordon Purcell, Bob Rall, Michael Ratliffe, Con Rigg, Joe Rubi, David Ruckman, Mickie Steinmann, Carol Teichman, Evan Weinstein, Ted Zawislak