The Winner of March Madness? Nike in a Rout

43 of the 68 tournament teams sport the swoosh

While it’s anyone’s guess as to which team will cut down the nets in AT&T Stadium on April 7, the consensus favorite on the apparel front is Nike.

Last season, Nike and its Jordan subsidiary sponsored more than three-quarters (76 percent) of the 68 teams in the NCAA Men’s Div. I Basketball Championship, topping rival adidas by a 52-to-13 margin. And while the numbers are down this year, the Selection Sunday brackets suggest that the Swoosh

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