Will Obama Get Big Four Support for Health Care Speech?

President Obama’s televised prime-time addresses are becoming a tougher sell to the broadcast networks than his sweeping health care reform has been to Middle America.

A day after news broke of the president’s plan to address a joint session of Congress on health care issues in prime-time Wednesday, none of the Big Four networks have said it would carry the address live.

Among other things, the nets have been waiting to hear when the address will start, with sources indicating Thursday night that the White House was leaning toward 8 p.m.

After a brief honeymoon after Obama’s January inauguration, the broadcast networks have become increasingly frustrated by the frequency of his requests for prime-time coverage.

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