Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
A day after a newspaper reported that Dick Ebersol was on thin ice with his new bosses, the TV sports veteran scored a hat trick, securing a new deal with the National Hockey League that promises to give NBCUniversal more leverage as it prepares its Olympics bid.
Marking Ebersol’s first major sports rights deal since the consummation of the Comcast-NBCU marriage, the 10-year, $2 billion NHL pact can be seen as a dry run for the network's quest to land the rights for the 2014 Winter and 2016 Summer Games in Sochi, Russia, and Rio de Janeiro, respectively.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in