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Andy Forssell's appointment as interim CEO at Hulu isn't necessarily a surprise, but it does suggest that Hulu is worried about one thing and one thing only at the moment: license agreements.
Forssell's previous post at the digital video giant was svp of content acquisition and distribution; for all the company's trumpeting its in-house material, its bread and butter is and may always be over-the-top content from partners Disney, NBCUniversal, and News Corp.
Disney and News are "currently finalizing their forward-looking plans," according to an email to staffers from Jason Kilar, the outgoing CEO, which can't be something Forssell relishes inheriting from his old boss.
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