WEtv Jonesing for More 'Joan' | Adweek WEtv Jonesing for More 'Joan' | Adweek
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WEtv Jonesing for More 'Joan'

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Joan Rivers perhaps is best taken in small doses. But for WEtv, the larger the dose, the better.

Rainbow Media’s reality-driven, female-skewing network has renewed its nonscripted soap Joan and Melissa: Joan Knows Best? for a second season. Set to premiere in January 2012, the 10-episode order once again will find the plastic surgically enhanced comic and her daughter Melissa living together under one roof. Oy.

Joan Knows Best? ends its 8-episode first season order on Tuesday, March 15. Season-to-date, the series has averaged 481,000 viewers. Produced by WEtv and ZOO productions, the series has averaged 152,000 viewers among women 18-49, and 179,000 viewers among women 25-54.

Rainbow Media LLC, a unit of Cablevision Systems Corp., is expected to be renamed AMC Networks Inc. within the next few months.