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The Weather Channel has identified a new ad sales chief, tapping Yahoo exec Beth Lawrence as executive vp of advertising sales and media solutions, effective Jan. 4.
Lawrence currently serves as Yahoo’s vp of agency development. She effectively replaces long-time Weather Channel sales topper Paul Iaffaldano, who left his post in October.
In 2004, Iaffaldano was named executive vp and general manager of The Weather Channel media solutions group. He joined the company in 1993.
Based in New York, Lawrence will report to president and CEO Michael Kelly.
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